SEO Specialist for a Publishing Company in Australia

4 weeks ago


Capital District, Philippines Virtual Coworker Full time

SEO Strategy & Leadership Build and maintain the SEO growth roadmap. Conduct regular SEO audits with actionable insights (not just reports). Advise content, marketing, and development teams on SEO best practices with clear business reasoning. Identify content gaps and prioritise based on traffic and revenue potential. Champion SEO across the business with credibility and clarity. Content & On-Page SEO Lead keyword research and map keywords to key site areas. Create SEO-focused content briefs aligned with user intent and goals. Optimise and rework underperforming pages to improve rankings and CTR. Define and guide the implementation of internal linking structures. Ensure all schema, metadata, tags, and images are fully SEO-optimised. Technical SEO Identify and fix (or advise on) site-wide issues: Page speed Mobile UX Crawl waste Core Web Vitals Collaborate with developers to ensure site architecture supports SEO growth. Manage sitemaps, structured data, robots.txt, and indexation. Reporting & Analysis Track key metrics: traffic, engagement, rankings, conversions. Deliver concise, insight-driven monthly reports (no fluff). Run experiments (e.g., A/B tests on headlines, metadata, layout) and measure outcomes. Authority & Backlinks Identify link-building opportunities aligned with target pages. Collaborate with outreach or PR teams to build high-authority backlinks. Manage and disavow low-quality or spammy links. HubSpot Expertise Utilise HubSpot for marketing activities, with a strong focus on email marketing. Assist with social posting and other HubSpot marketing suite functions. Troubleshoot and manage HubSpot design elements, particularly for HTML or EML email files. #J-18808-Ljbffr



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