CRM & Loyalty Manager

3 weeks ago

Pasig, Philippines enablesGROUP Full time

Overview

As our CRM & Loyalty Manager, you’ll play a pivotal role in deepening our relationship with customers by designing and executing data-driven CRM strategies and developing a best-in-class loyalty program. You will own the customer journey across email, SMS, and loyalty touchpoints—ensuring every communication feels personal, timely, and aligned with our brand values. This is a unique opportunity to help shape the customer lifecycle and build community and brand love for a fast-growing Australian made brand as part of their exciting evolution.

Key Responsibilities
  • CRM Strategy & Execution: Develop and manage the end-to-end CRM strategy, including segmentation, journey mapping, and content planning across email and SMS.
  • Own the CRM calendar and coordinate campaign launches in line with product launches, promotions, and key brand & seasonal moments.
  • Create, brief and manage the execution of all email lifecycle and retention campaigns.
  • Create, brief & optimize automated emails.
  • Partner with design and dev teams to continuously optimize email templates.
  • Partner with retail and eCommerce teams to implement dynamic on-site banners & content, in store messages and digital marketing initiatives to impact new and existing customers.
  • Manage the digital marketing strategy to drive loyalty awareness and acquisition.
  • Manage promotions setup and code management for all lifecycle offers.
  • Apply a test, measure and learn approach (A/B testing) to content and initiatives across all channels (email & SMS).
  • Work closely with the creative teams to ensure all communications are on-brand, engaging, and optimized for performance.
  • Manage CRM platforms (Klaviyo), loyalty systems, and integrations with Shopify platforms.
Loyalty Program Development and Management
  • Work with the Head of Brand for the development and launch of our brand loyalty program.
  • Lead the day-to-day management and long-term development of our loyalty program, building cross functional relationships to ensure a successful omnichannel experience.
  • Support the team to design and implement campaigns, reward structures and exclusive experiences that add value and reflect our brand ethos, to drive acquisition, retention, and lifetime value.
  • Monitor and analyze loyalty program performance and continuously optimize based on insights and feedback.
Customer insights
  • Leverage customer data to create personalized journeys across channels that increase engagement and conversion.
  • Measure ROI and attribution across CRM and loyalty initiatives and report back to business teams.
  • Perform analysis on segment performance and key opportunities to drive customer retention.
Requirements
  • 3–5 years of experience in CRM, retention marketing and loyalty program management, preferably in DTC skincare, beauty, or wellness.
  • Strong understanding of customer lifecycle marketing, A/B testing, and performance analytics.
  • Hands-on experience with email/SMS marketing platforms and loyalty program tools.
  • Excellent project management skills with a keen eye for detail and timelines.
  • Strong analytical mindset with the ability to translate insights into actionable strategies. Passion for skincare, wellness, and creating meaningful customer experiences

Work set-up: Hybrid

Shift Schedule: Day Shift

Location: Ortigas, Pasig

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