Senior Media Manager

4 weeks ago

Pasig, Philippines Jollibee Group of Companies Full time

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As a Senior Media Manager , you will be a strategic partner in driving media as a business growth engine. You will orchestrate partnerships with agencies, brand teams, and cross-functional disciplines—including Digital Tech, Digital Retail Experience, Loyalty & CRM, and Channel Orchestration—to deliver measurable impact at scale.

This role requires a blend of strategic vision, hands-on execution, and collaborative partnership. You will ensure that every media investment is consumer-first, data-driven, performance-optimized, and aligned with our ambition to transform media from a cost center into a commercial growth driver.

Media Strategy & Leadership
  • Shape media strategies that balance brand building and performance marketing
  • Drive data-driven planning and measurable marketing outcomes
  • Advise brand teams and agencies, challenging briefs and elevating creative ambition
  • Lead omnichannel planning across paid, owned, and earned media—including digital, CRM, loyalty, and retail touchpoints
Business & Cross-Functional Partnership
  • Embed media into the commercial objectives of business units and regions
  • Collaborate with Digital Tech, Retail Experience, CRM, and Analytics to build full-funnel strategies
  • Partner with Finance, Procurement, and Agencies to ensure investment accountability and value delivery
  • Align media and content with IMC and Creative teams for seamless integration
Data, Measurement & Optimization
  • Champion real-time measurement, incrementality testing, and attribution modeling
  • Define clear KPIs for campaign effectiveness and efficiency
  • Work with analytics teams to turn data into actionable insights and optimize media allocation dynamically
Innovation & Future-Proofing
  • Lead test-and-learn initiatives on emerging platforms, formats, and technologies (AI, retail media, loyalty integrations)
  • Build strategic partnerships with media platforms and tech providers to unlock innovation and first-mover advantages
Capability Building & Governance
  • Identify skill, process, and tool gaps; scale solutions across the organization
  • Develop playbooks, best practices, and training programs for global and regional teams
  • Ensure governance frameworks are followed while respecting local market nuances
  • Promote agility, resilience, and ownership across teams
Job Qualifications
  • Must have at least 7 years of experience in global media roles , preferably within multinational advertisers or leading media agencies.
  • Proven track record of:
  • Designing and leading media strategy across both brand and performance marketing.
  • Managing and optimizing large-scale media investments across digital, offline, and CRM/loyalty ecosystems.
  • Leading global or regional media agency relationships, driving innovation, accountability, and cost/value optimization.
  • Building omnichannel media operations that integrate paid, owned, and earned media, with a full-funnel planning mindset.
  • Deep experience in data-driven media, including attribution modelling, measurement frameworks, and real-time performance optimization.
  • Strong working knowledge of martech/adtech stacks, with comfort working alongside analytics, e-commerce, and loyalty
  • Experience operating in matrixed organizations with multicultural teams; able to work effectively across levels, regions, and business models.
  • Willing to be assigned in Ortigas, Pasig City on a hybrid working set-up (2 days onsite per week).

Jollibee Foods Corporation is the hiring entity for this requisition.

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