CRM & Loyalty Marketing Manager

5 days ago

Pasig, National Capital Region, Philippines enablesGROUP Full time ₱1,200,000 - ₱3,600,000 per year

As our CRM & Loyalty Marketing Manager, you'll play a pivotal role in deepening our relationship with customers by designing and executing data-driven CRM strategies and developing a best-in-class loyalty program. You will own the customer journey across email, SMS, and loyalty touchpoints—ensuring every communication feels personal, timely, and aligned with our brand values.

This is a unique opportunity to help shape the customer lifecycle and build community and brand love for a fast-growing Australian made brand as part of their exciting evolution.

Key Responsibilities

CRM Strategy & Execution

● Develop and manage the end-to-end CRM strategy, including segmentation, journey mapping, and content planning across email and SMS.

● Own the CRM calendar and coordinate campaign launches in line with product launches, promotions, and key brand & seasonal moments.

● Create, brief and manage the execution of all email lifecycle and retention campaigns.

● Create, brief & optimize automated emails

● Partner with design and dev teams to continuously optimize email templates

● Partner with retail and eCommerce teams to implement dynamic on-site banners & content, in store messages and digital marketing initiatives to impact new and existing customers

● Manage the digital marketing strategy to drive loyalty awareness and acquisition

● Manage promotions setup and code management for all lifecycle offers.

● Apply a test, measure and learn approach (A/B testing) to content and initiatives across all channels (email & SMS)

● Work closely with the creative teams to ensure all communications are on-brand, engaging, and optimized for performance.

● Manage CRM platforms (Klaviyo), loyalty systems, and integrations with Shopify platforms

●Ensure data integrity, compliance and seamless syncing between tools.

Loyalty Program Development and Management

● Work with the Head of Brand for the development and launch of our brand loyalty program

● Lead the day-to-day management and long-term development of our loyalty program, building cross functional relationships to ensure a successful omnichannel experience.

● Support the team to design and implement campaigns, reward structures and exclusive experiences that add value and reflect our brand ethos, to drive acquisition, retention, and lifetime value.

● Monitor and analyze loyalty program performance and continuously optimize based on insights and feedback

Customer insights

● Leverage customer data to create personalized journeys across channels that increase engagement and conversion.

● Measure ROI and attribution across CRM and loyalty initiatives and report back to business teams

● Perform analysis on segment performance and key opportunities to drive customer retention.

Requirements

● 3–5 years of experience in CRM, retention marketing and loyalty program management, preferably in DTC skincare, beauty, or wellness.

● Strong understanding of customer lifecycle marketing, A/B testing, and performance analytics.

● Hands-on experience with email/SMS marketing platforms and loyalty program tools.

● Excellent project management skills with a keen eye for detail and timelines.

● Strong analytical mindset with the ability to translate insights into actionable strategies. Passion for skincare, wellness, and creating meaningful customer experiences

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