CUSTOMER MARKETING DEVELOPMENT MANAGER

3 weeks ago

Taguig, Philippines Bounty Fresh Group Holdings, Inc. Full time

The Customer Marketing Development (CMD) Manager will lead the Customer Marketing Development team at Fresh Group, driving the creation and implementation of effective trade marketing strategies to enhance customer engagement and maximize sales at the point of purchase. This role focuses on understanding customer behavior, optimizing the in-store experience, and ensuring that marketing initiatives align with Fresh Group’s overall business objectives. Responsibilities Strategic Planning and Execution : Develop and execute point-of-purchase (POP) marketing strategies to drive customer engagement and sales. Collaborate with senior management to align POP marketing initiatives with overall business goals. Lead, mentor, and manage the Customer Marketing Development team, fostering a collaborative and high-performance work environment. Set clear objectives, provide regular feedback, and conduct performance evaluations for team members. Market Research and Customer Insights : Conduct market research to understand customer behavior, preferences, and trends at the point of purchase. Analyze data and customer insights to inform POP marketing strategies and initiatives. Campaign Development and Management : Design and implement in-store marketing campaigns, including displays, signage, and promotional materials. Coordinate with the creative team to develop engaging and effective POP materials. Cross-Functional Collaboration : Work closely with sales, product development, and supply chain teams to ensure seamless execution of POP marketing strategies. Partner with external vendors and agencies to enhance the quality and effectiveness of POP materials. Budget Management : Develop and manage the POP marketing budget, ensuring efficient allocation of resources. Monitor expenses and ROI of POP marketing initiatives, adjusting strategies as needed. Performance Tracking and Reporting : Establish KPIs to measure the success of POP marketing campaigns. Provide regular reports and analysis to senior management, highlighting key insights and recommendations for improvement. Customer Experience Optimization : Continuously evaluate and improve the in-store customer experience, ensuring it is aligned with Fresh Group’s brand values and customer expectations. Implement feedback mechanisms to gather customer insights and drive continuous improvement. Qualifications Bachelor’s degree in Marketing, Business Administration, or a related field. Minimum of 5-7 years of experience in trade marketing or related fields, with a proven track record of success. Strong leadership and team management skills, with experience leading cross-functional teams. Excellent understanding of consumer behavior, market research, and data analysis. Creative thinker with the ability to develop innovative marketing solutions. Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously. Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders. Proficient in marketing software and tools, including CRM and analytics platforms. Preferred Skills Experience in the retail or FMCG industry. Knowledge of digital marketing and e-commerce strategies. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Project Management Industries Manufacturing and Food and Beverage Manufacturing #J-18808-Ljbffr

  • Customer Marketing Development Manager

    4 weeks ago

    Taguig, Philippines Bounty Fresh Food, Inc. Full time

    Job Summary The Customer Marketing Development (CMD) Manager will lead the Customer Marketing Development team at Fresh Group, driving the creation and implementation of effective trade marketing strategies to enhance customer engagement and maximize sales at the point of purchase. This role focuses on understanding customer behavior, optimizing the in-store...

  • customer marketing development manager

    4 days ago

    Taguig, National Capital Region, Philippines Bounty Fresh Group Holdings, Inc. Full time

    The Customer Marketing Development (CMD) Manager will lead the Customer Marketing Development team at Fresh Group, driving the creation and implementation of effective trade marketing strategies to enhance customer engagement and maximize sales at the point of purchase. This role focuses on understanding customer behavior, optimizing the in-store experience,...

  • Customer Marketing Development Manager

    4 days ago

    Taguig, National Capital Region, Philippines Bounty Fresh Food, Inc. Full time

    Job Summary :The Customer Marketing Development (CMD) Manager will lead the Customer Marketing Development team at Fresh Group, driving the creation and implementation of effective trade marketing strategies to enhance customer engagement and maximize sales at the point of purchase. This role focuses on understanding customer behavior, optimizing the...

  • Sales Retail Marketing Manager

    1 week ago

    Taguig, National Capital Region, Philippines Madison Square Marketing Full time ₱1,200,000 - ₱3,600,000 per year

    About the role Madison Square Marketing is seeking a talented and driven Sales Retail Marketing Manager to join our team in Taguig City, Metro Manila. In this full-time role, you will be responsible for developing and executing effective sales and marketing strategies to drive growth and customer engagement for our retail business of Japanese Imported Food...

  • Marketing Manager

    2 weeks ago

    Taguig, Philippines Surf Marketing Agency Full time

    Marketing Manager Job Qualifications: • Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s is a plus). • At least 3–5 years of experience in marketing or brand management, preferably in a managerial role. • Strong understanding of digital marketing tools, platforms (Google Ads, Meta Ads,...

  • Sales Development Manager

    2 days ago

    Taguig, National Capital Region, Philippines SEA Olympus Marketing Inc. Full time ₱1,200,000 - ₱1,500,000 per year

    We are seeking a dynamic Business Growth Manager to drive financial growth by hosting sales, forging strong client relationships, and identifying new business opportunities. This role involves expanding our market presence through new customer acquisition, strategic partnerships, and innovative approaches to revenue generation across nationwide...

  • customer retail food manager

    4 days ago

    Taguig, National Capital Region, Philippines Madison Square Marketing Full time

    About the role As a Customer Retail Food Manager at Madison Square Marketing, you will be responsible for overseeing the daily operations of our retail food outlets in Taguig City, Metro Manila. This full-time role is crucial in ensuring a seamless customer experience and driving the success of our business in the retail and consumer products industry.What...

  • Marketing Management Trainee

    4 days ago

    Taguig, National Capital Region, Philippines SEA Olympus Marketing Inc. Full time ₱150,000 - ₱250,000 per year

    Responsibilities:- Collaborate with the marketing team on campaigns, expenses, and partnerships.- Maintain records of customers under loyalty programs and analyze historical activity for future planning.- Conduct fieldwork with the sales team or independently to gather insights and refresh clients on campaigns.- Oversee loyalty programs and policies to...

  • Marketing Manager

    3 weeks ago

    Bonifacio Global City, Taguig, Philippines Surf Marketing Agency Full time

    Marketing Manager Job Qualifications: • Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s is a plus). • At least 3–5 years of experience in marketing or brand management, preferably in a managerial role. • Strong understanding of digital marketing tools, platforms (Google Ads, Meta Ads,...

  • Marketing Channels Manager

    3 weeks ago

    Taguig, Philippines Fort Bonifacio Development Corporation Full time

    Get AI-powered advice on this job and more exclusive features. This position will be the architect and executor of our multi-channel distribution strategy. Responsible for planning, executing, optimizing and reporting on performance across key paid, owned, and earned channels. Overview Broad Functions A.) Strategy and Planning Specific Duties and...