Product Marketing Head

6 days ago

Muntinlupa, Philippines Concepcion Midea Inc. Full time

Overall Objectives:

  • The basic function of the Product Marketing Director is to oversee all Product marketing activities be the conduit between Midea Headquarters/Factories and Concepcion Midea, Inc.

  • Primary role is to provide a funnel of relevant products under the assigned categories that can be launched in the Philippines.

  • All product related items required for the launch, selling and marketing of the assigned products will be under him/her.

Key Responsibilities:

  • Managing the entire product life cycle from strategic planning to tactical activities. This includes product choice, product specifications and requirements, costing, pricing and promoting.

  • Determining market needs and wants for current and future products via market research, consumer observation and desk research.

  • Identification and recommendation of brand relevant products and product features based on consumer understanding and competitive benchmarking which will then be translated to consumer messages by the brand management team.

  • Be in the forefront of product knowledge training for internal and external partners which will include brand marketing, sales, service, installers, merchandisers, dealers, etc.

  • Help develop and implement go-to-market plans, working will the pertinent departments to execute.

  • Monitor performance of assigned product categories in terms of sales, profitability and other defined measurements.

Job Requirements:

  • Candidate must possess a Bachelor of Science Graduate with a degree in marketing or related discipline. An advantage if with MBA units.

  • At least 5 – 10 years' experience in Product Marketing Management from an appliance or consumer goods company in a managerial capacity, with technical and/or marketing experience; strong skills base in category, market and competitive analysis; good forecasting skills and assumptions-building experience, people motivator and coordinator.

  • Full-Time position(s) available.

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