Product Marketing Head
1 week ago
Professional Experience Minimum of 10 years of progressive experience in product marketing or category management, preferably in HVAC, appliances, or consumer electronics At least 3–5 years in a leadership or team management role Proven track record of launching, managing, and growing product lines with measurable business impact Strong background in cross-functional collaboration and stakeholder engagement Experience in both upstream (strategy, R&D, roadmap) and downstream (GTM, campaigns, sales enablement) marketing Functional Competencies Strategic product planning and lifecycle management Team leadership and people development Market segmentation and value proposition design Portfolio management and rationalization Product messaging and sales enablement Cross-functional and commercial alignment Business acumen and decision-making Technical Skills Proficient in product management and analytics tools (e.g., Power BI, Tableau, MS Excel) Familiarity with CRM and campaign platforms (e.g., Salesforce, HubSpot) Experience with marketing research tools and methodologies Comfortable working with engineering or technical teams in translating features to benefits Systems & Applications Graphic Design/Media Tools MS Office Marketing Platforms Key Responsibilities Product Strategy and Portfolio Management Lead the overall product marketing strategy for HVAC and WRAC, including product roadmaps, value propositions, and lifecycle plans Evaluate and optimize the product portfolio based on performance, market demand, and profitability Guide pricing strategy, product differentiation, and positioning across segments and channels Go-To-Market Strategy and Execution Oversee the creation and execution of go-to-market strategies for new product launches, refreshes, and category campaigns Coordinate across departments to align product availability, pricing, promotions, and communications Approve key GTM elements: launch timeline, messaging, collateral, and channel rollout plans Market Intelligence and Commercial Insight Lead efforts in market trend monitoring, customer behavior research, and competitive analysis Translate insights into strategic opportunities and product planning inputs Present findings and strategic recommendations to executive leadership Business Performance Tracking and Optimization Oversee product performance through key metrics such as sell-in/sell-out, market share, margin, and customer feedback Identify gaps and opportunities in product execution, pricing, or messaging Adjust plans based on performance trends and business goals Cross-functional Leadership and Alignment Act as the primary liaison between Product Marketing and functions such as R&D, Sales, Brand, and Supply Chain Champion cross-functional planning, alignment, and prioritization #J-18808-Ljbffr
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Product Marketing Head
4 weeks ago
Muntinlupa, Philippines Concepcion Midea Inc. Full timeOverall Objectives: The basic function of the Product Marketing Director is to oversee all Product marketing activities be the conduit between Midea Headquarters/Factories and Concepcion Midea, Inc. Primary role is to provide a funnel of relevant products under the assigned categories that can be launched in the Philippines. All product related items...
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