Remote Marketing Specialist

Overview Remote Marketing Specialist (Dayshift, WFH) at GetMyCourse. Part-Time (20 Hours/Week), Remote / PH. Reports To: Director. Industry: NDIS Australia (Healthcare). VA Rate: $7AUD. We are a leading provider of integrated disability services in Australia, operating through two vibrant and impact-driven brands. We are seeking a proactive, creative, and digitally savvy Marketing Specialist to lead and grow our online presence, manage community engagement, and implement performance-driven campaigns. Key Responsibilities 1. Social Media & Content Marketing Plan and execute a consistent, strategic content calendar across Instagram, Facebook, LinkedIn, TikTok, and YouTube. Design and publish visually engaging graphics, Reels, Stories, and video snippets using Canva. Write compelling, platform-specific captions with strategic CTAs and relevant hashtags. Schedule and automate posts using tools like Zoho Social or Meta Business Suite. Manage online communities by responding to messages, comments, and tagged content in a timely manner (within 24 hours). 2. Website & SEO Content Management Update and maintain website content regularly to reflect services, announcements, and campaigns. Write and publish monthly SEO-optimized blog articles aligned with services, community themes, or disability sector updates. Implement on-page SEO techniques, including meta descriptions, headers, internal linking, and keyword usage. Monitor website traffic and behavior using Google Analytics, Google Search Console, and Zoho Analytics. 3. Paid Campaign Management Create and manage paid digital campaigns using Meta Ads Manager, TikTok Ads, and Google Ads. Collaborate with the team on lead generation strategies including landing pages and downloadable content (lead magnets). Optimize campaigns for performance and conversion with a focus on lowering CPL and increasing CTR. 4. Email & CRM Marketing Design and execute email campaigns for service updates, newsletters, or promotions using Zoho Campaigns or Mailchimp. Segment and manage contacts through Zoho CRM, ensuring relevant targeting and personalization. Track open rates, click-throughs, and conversions to optimize future email efforts. 5. Analytics & Reporting Prepare and submit monthly performance reports summarizing key metrics for social media, SEO, and paid campaigns. Provide actionable insights and recommendations to support continuous improvement. Use tools such as Zoho Analytics, Meta Insights, and Google Data Studio for visualization and KPI tracking. 6. Strategic Collaboration Work with the Director and business managers to align content with organizational goals and campaign objectives. Support brand consistency across Careon Services and Coordination Hub Australia. Contribute to marketing plans, storytelling projects, event promotion, and participant engagement initiatives. Technical Skills Required Canva or Adobe Creative Suite (Photoshop, Illustrator) Meta Business Suite, Google Ads, TikTok Ads WordPress or Zoho Sites (for basic page updates and blog publishing) Google Search Console & Google Analytics (for SEO tracking) Email marketing platforms (Mailchimp, ActiveCampaign – nice to have) Basic video editing tools for Reels, Shorts, and TikToks Soft Skills & Attributes Strong written and verbal communication skills High attention to detail and design consistency Self-motivated with excellent time and task management Team player with a proactive, problem-solving mindset Passionate about social impact, inclusion, and the disability support sector Objective Key Performance Indicator (KPI) Social Growth: Increase followers across all channels by 25% within 90 days Content Consistency: Maintain a posting schedule of 5 posts per week, including 2+ videos SEO: Publish 1–2 SEO blog posts per month with increased keyword visibility Organic Traffic: Grow website organic traffic by 20% in 6 months Leads: Generate 20+ qualified leads/month through organic or paid marketing Campaign ROI: Maintain CPL below $10 AUD, CTR above 2.5% Timely Reporting: Submit marketing reports by the 5th business day of each month What We Offer Flexible working hours (20 hrs/week) with remote flexibility A mission-driven, collaborative team environment The opportunity to create real social impact through inclusive marketing Access to Zoho digital tools and ongoing professional development Exposure to the growing NDIS sector and multicultural community work Test Tasks Objective: Demonstrate ability to write a high-quality, industry-relevant blog post tailored to an NDIS provider audience. Instructions: • Write a blog post (600–800 words) suitable for a leading multicultural NDIS provider in Australia. • Ensure the blog is SEO-friendly, with a clear structure (intro, body, conclusion). • Include at least one call-to-action (CTA). Task 2: Social Media Content Calendar Sample Objective: Showcase ability to build engaging, branded content for a disability services provider. • Create a 3-day sample content calendar for Instagram & Facebook. • Each day should include: A post idea or caption (up to 150 words) Suggested hashtags Type of post (image, reel, carousel, story, etc.) A suggested visual concept or mood board Intended goal of the post (awareness, engagement, education) Seniority level Mid-Senior level Employment type Part-Time (20 Hours/Week) Job function Marketing, Advertising, and Project Management Industries NDIS Australia (Healthcare) / Outsourcing and Offshoring Consulting Referrals: remove unnecessary lines to focus on job-specific content. 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