VP, Developer Marketing

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that.

At Cloudflare, we have an ambitious goal: to help build a better Internet. Our global network powers trillions of requests per month, securing and accelerating applications without requiring additional hardware, software, or code changes.

We are looking for a Head of Developer Marketing to lead and scale our efforts in reaching, engaging, and converting developers—from independent developers to engineering leaders at the world’s largest enterprises.

Since launching Cloudflare Workers in 2017, Cloudflare has become a serious player in the developer ecosystem, providing a full-stack platform that combines compute, storage, security, and networking . As we scale, we need a senior leader to drive awareness, activation, and adoption across the developer audience.

This role is more than just product marketing —it’s about creating and executing a full-funnel, go-to-market strategy that drives developer engagement, pipeline, and revenue.

• Develop and execute a developer marketing strategy that spans awareness, activation, and conversion , ensuring measurable business impact.
• Own and scale developer demand generation , creating high-performing campaigns, content, and digital experiences to drive developer acquisition and growth.
• Lead field marketing strategy to ensure a strong Cloudflare presence at industry events, developer conferences, and technical workshops.
• Build and manage a high-performing team of developer marketers, demand generation experts, and field marketers.
• Refine our messaging and positioning to better communicate Cloudflare’s value to developers across different segments.
• Develop a high-impact content strategy , ensuring our blog, documentation, and community resources align with developer needs and discovery patterns.
• Drive end-to-end go-to-market (GTM) strategy for new developer-focused products, features, and launches.
• Collaborate with Product, Engineering, and Sales to ensure developer marketing efforts align with company priorities and revenue goals.
• Own the multi-year narrative with technology analysts, positioning Cloudflare as a leader in edge computing and modern cloud infrastructure.
• Measure and optimize performance across all developer marketing efforts using data and experimentation.

• Proven leadership experience in developer marketing, growth marketing, or demand generation for a developer-focused product .
• Strong team leadership skills —experience hiring, managing, and scaling high-performing teams.
• Deep understanding of developers —how they discover, evaluate, and adopt new technologies.
• Track record of executing full-funnel marketing strategies —from awareness to engagement to revenue impact.
• Experience driving measurable impact through campaigns, community engagement, and product-led growth.
• Technical fluency —you understand modern software development practices and can speak credibly with engineers.
• Excellent storytelling and positioning skills , with the ability to refine messaging for different developer segments.

Compensation may be adjusted depending on work location. Estimated annual salary of $260,000 - $365,000.

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.