Campaign Specialist

3 weeks ago

Philippines Thisisamplify Full time

Amplify Makati, National Capital Region, Philippines

Amplify is one of Asia Pacific’s leading digital entertainment companies. We’re a young ambitious company focused on redefining what an entertainment business looks like for the 21st century. At Amplify, we create and build commercial and audience opportunities for some of Australia and Asia’s biggest online creators through media partnerships, live events, and social commerce to ensure talent growth.

As a Campaign Specialist, you will be responsible for increasing the visibility and engagement of the brand by leading targeted creator campaigns on various social media platforms. You will need to carefully select creators, negotiate deals, and execute campaigns while maintaining regular and effective communication with creators, senior management, and clients. It will be essential to analyze campaign data to evaluate success, refine strategies for optimal outcomes, and provide detailed reports to senior management. Staying up to date with industry trends and best practices will be crucial in creating innovative and impactful campaigns.

Responsibilities:

  • Identify, attract, and cultivate relationships with relevant creators to align with our brand values and target audience.
  • Develop and execute integrated creator marketing campaigns that align with brand objectives and target metrics.
  • Collaborate with creators to create compelling, authentic content that resonates with their audiences and showcases our brand.
  • Manage ongoing creator partnerships, including negotiation, contracts, and relationship management.
  • Ensure regular and timely communications with creators, senior management, and clients at all times.
  • Monitor, analyze, and optimize creator campaigns, tracking key metrics such as reach, engagement, and ROI.
  • Build and maintain a media contact list, fostering relationships with relevant media outlets and securing interviews and editorial features.
  • Stay up-to-date with creator marketing trends and best practices, leveraging emerging platforms and strategies to maximize campaign effectiveness.
  • Assist with other marketing initiatives as needed, providing insights and expertise on creator marketing opportunities.

Qualifications:

  • College Graduate
  • Deep knowledge of digital media and influencer marketing campaigns.
  • Strong English communication skills (written and verbal). Exceptional presentation skills.
  • Speed. Ability to communicate and respond quickly to close a deal.
  • Outstanding organizational skills and the ability to prioritize tasks and manage multiple projects simultaneously.
  • Demonstrable relationships with media agencies and brands.
  • Passion for social media, especially for TikTok content creators.
  • Self-directed and self-motivated, you will have a high amount of autonomy.
  • Experience with Slack, Notion, Monday, and Google Worksite.
  • Ability to work flexible hours and in a hybrid setup - office in Makati City.
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries: Entertainment
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