Digital Marketing Manager

An exciting leadership role for a results-driven sales professional eager to shape global partnerships with a purpose-driven, innovation-focused team Company Profile: Our client is the leading platform connecting Nurse Practitioners (NPs) with collaborating physicians across the United States. Their service streamlines an often-complex process—enabling NPs to quickly, affordably, and confidently find physician collaborators to meet state requirements and launch their practices. Overall purpose and responsibilities of the role: You’ll own the marketing engine end-to-end—brand & design, performance marketing, social & image creative, and the Voice of Customer. Small, senior team; high trust; direct line to the CEO; and an AI-forward toolkit (LLMs for rapid copy/variant generation and creative testing) to ideate, test, and scale what works. If you like clear KPIs, creative freedom, and visible impact, this is your seat. Duties and Responsibilities: The Role (High Level) You are the owner of our marketing KPIs. You’ll blend performance marketing, brand/design, social & image creation, and Voice of Customer (VOC) to build awareness, generate qualified demand, and lift conversion across the full funnel. What You’ll Do Own the number: Set targets and deliver on CAC, payback, lead volume, and conversion rates across channels. Performance marketing: Plan budgets; run paid search/social; manage landing pages; execute CRO and disciplined A/B testing. Brand & design: Define narrative, tone, and visual standards; ship clear, trustworthy experiences across web, ads, and lifecycle. Social & image design: Own the social calendar and creative “studio.” Produce or direct image/short-form assets (thumbnails, carousels, ads, display), keep channel specs tight, and run creative-level split tests. AI-assisted marketing: Use modern LLMs/gen-AI to create copy variants, summarize VOC insights, build test matrices, and accelerate multivariate experiments—while protecting brand voice and quality. Maintain a prompt/playbook library. Voice of Customer: Run interviews, surveys, call listening, and message tests; turn insights into shipped copy, pages, and creatives every sprint. Lifecycle & CRM: Build email/SMS/in-app journeys that activate, nurture, and re-engage users. Analytics & attribution: Maintain clean tracking (pixels, UTMs), dashboards, and an experimentation cadence. Leadership: As the company grows, manage and build a lean mix of in-house talent and outside contractors; collaborate tightly with Sales, Product, and Operations. Take over Google Ads and Facebook Ads from external agencies and manage them directly in-house. Run and optimize Indeed campaigns (particularly for physician recruiting), plus LinkedIn and other niche platforms. Execute geographically targeted campaigns focused on specific U.S. states (e.g., Florida, Texas, Mississippi, Alabama, Georgia). Provide weekly performance dashboards/reports highlighting ROI, what’s working, and what needs adjustment. Support affiliate marketing campaigns (helpful but not a core responsibility). Assist in sourcing campaign assets (design resources, contractors, or own execution if capable). How Success Is Measured (KPIs You Own) Acquisition: Qualified leads/week, blended CAC, channel ROI. Conversion: Visit → lead, lead → signup, signup → activated; time-to-value. Brand & Awareness: Share of voice, branded search growth, social reach/engagement. Lifecycle: Deliverability, open/click, activation and re-activation lift. Ops: Experiment velocity & win rate; attribution coverage; dashboard accuracy/freshness. Requirements 7–10+ years across brand + performance, with clear examples of KPI ownership and improvement. Must have hands-on execution experience in performance marketing (not just strategy/ management). Ability to demonstrate performance metrics in past work (e.g., cost per acquisition, campaign growth, ROI). Required U.S. market experience (understanding state-specific segmentation and cultural nuances). Comfort with contractor/vendor management (e.g., sourcing affordable specialists for content or social media). Portfolio/examples of user-centric copy and high-convert landing/social creatives (please include links). Hands-on with paid media platforms, web/CMS, A/B testing, analytics (e.g., GA4/GSC/Looker or similar), and marketing automation/CRM. Proficiency in social content and image design (Figma/Canva/Adobe or equivalent) and creative testing. Working fluency with LLMs/gen-AI for copy, variant generation, and experiment design—plus judgment to keep outputs on-brand. Strong storytelling, simple dashboards, and a bias to ship. Nice to Have Preference for B2C or small business marketing backgrounds (enterprise B2B experience less relevant). Comfort with PR/partnerships and community programs. How We Work Weekly dashboard + experiment review; decisions driven by data and customer insight. Small team, high trust, clear ownership; outcomes over activity. Autonomy to propose the roadmap, then execute it. Job Details Job type: Permanent Employment type: Direct hire; Full-time Schedule: Monday to Friday, 8pm to 5am / 9pm to 6am PH Time Location: Remote/WFH Industry: Healthcare Expertise: Brand Marketing, Performance Marketing, Digital Marketing, US market #J-18808-Ljbffr