Digital Marketing Specialist

2 weeks ago

Marikina, Philippines Kenleen International Distribution Inc. Full time

Overview Digital Marketing Specialist / Live Host Seller Job Description: Engage with customers through live video streams. Showcase and demonstrate products in real-time. Answer customer inquiries and provide detailed product information. Drive sales and encourage purchases during live sessions. Collaborate with marketing teams to plan live events. Analyze viewer engagement and sales metrics for improvement. Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Formulate online sales strategies relevant to the product and sales of the company in the online community Create contents such as videos, motion graphics, and still images for social media promotional collaterals for events like sales, flash sales, payday, engagement contents, etc. Produced contents to be uploaded on socials. Educational Background Bachelor's degree in Marketing, Communications, Multimedia, or related field. Experience At least 1-2 years of experience in digital marketing, e-commerce, or social media. Experience as a live seller/host on platforms like Facebook, TikTok, Shopee Live, or Lazada Live is a strong advantage. Technical Skills Proficiency in using digital marketing tools (Meta Business Suite, Ads Manager, Google Analytics, Canva, etc.). Knowledge of content creation tools (e.g., CapCut, Adobe Premiere, Canva, etc.). Familiarity with social media algorithms, SEO, and basic e-commerce operations. Ability to analyze campaign performance and generate reports. Hosting Skills Confident, engaging, and energetic on camera. Excellent verbal communication skills in both English and Filipino. Ability to connect with viewers and drive product engagement and sales during live sessions. Creative & Marketing Skills Strong copywriting and storytelling skills for posts, captions, and product highlights. Ability to conceptualize and execute marketing campaigns and promotions. Basic knowledge of influencer marketing and affiliate collaboration is a plus. Personal Attributes Outgoing and persuasive personality. Sales-oriented mindset. Can work independently and collaboratively. Willingness to work on flexible schedules, including weekends or evenings during live selling events. Other Requirements Must be comfortable being the “face” of the brand during live streams. Must have a strong presence on camera and be able to demonstrate and explain products with enthusiasm. Willing to occasionally assist with customer service or product feedback collection after lives. #J-18808-Ljbffr

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