Head of Marketing

Remote (with overlap in Central or Mountain Time)

We design performance shirts built for the active outdoorsperson—breathable, quick-drying, UPF-protected fabrics that look as sharp off the trail as on it. With a loyal customer base of anglers, hunters, and outdoor lifestyle enthusiasts seeking apparel that truly performs in the field, we’ve earned a reputation for thoughtful design, durable materials, and clean aesthetics.

Our growth across direct-to-consumer channels, retail partnerships, and lifestyle audiences is accelerating, and we’re seeking a strategic leader to guide the next phase of brand expansion and community connection.

As Head of Marketing , you’ll lead all brand and performance marketing efforts—from storytelling and brand development to customer acquisition, retention, and partnerships. You’ll own the marketing roadmap, report to the CEO/Founder, and oversee a multi-function marketing team spanning acquisition, CRM/retention, content and creative strategy, media buying, and partnerships.

Brand & Positioning

• Define and evolve the brand voice, positioning, and visual identity across digital and physical channels.
• Lead high-level storytelling through lifestyle content, brand campaigns, and strategic partnerships.
• Ensure brand consistency across product launches, collaborations, and retail partnerships.

Customer Acquisition & Growth

• Drive acquisition strategy across paid social, search, influencer, affiliate, programmatic, and retail media.
• Oversee media planning, campaign execution, and creative test-and-learn strategies to optimize CAC and scale profitably.
• Coordinate launch campaigns for seasonal product drops, collaborations, and retail expansions.

Retention & Lifecycle Marketing

• Supervise customer lifecycle initiatives—onboarding, reorder reminders, loyalty programs, and win-backs.
• Integrate email, SMS, and social remarketing to maximize repeat purchase and LTV.
• Apply data-driven retention strategies: cohort analysis, segmentation, personalization, and continuous optimization.

Content & Community

• Lead content strategy highlighting customer stories, outdoor lifestyle inspiration, and product education.
• Scale influencer, brand ambassador, and lifestyle partnerships.
• Grow social media ecosystems and user-generated content (UGC) reflecting a “Made for the Outdoors” ethos.

Analytics & Financial Leadership

• Translate marketing activity into measurable outcomes: ROI, incremental revenue, and funnel growth.
• Collaborate with Finance and Operations to forecast spend, model growth scenarios, and monitor profitability.
• Set and track KPIs across acquisition, retention, and brand health.

Team Leadership & Collaboration

• Build and mentor a lean, high-performing marketing team.
• Align cross-functionally with product development, retail operations, and customer success.
• Foster a culture of creativity, testing, and continuous improvement.

Qualifications

• 8–12+ years in marketing leadership, ideally in apparel, outdoor performance, or direct-to-consumer retail.
• Proven success scaling a lifestyle or technical apparel brand from growth to scale.
• Expertise in both performance marketing (digital acquisition) and brand marketing (content, partnerships, community).
• Strong understanding of lifecycle marketing and CRM tools.
• Data-driven mindset with experience in analytics, ROI modeling, and A/B testing.
• Skilled team builder and communicator able to operate strategically and tactically.
• Passion for the outdoors or performance apparel is a strong plus.
• Flexible remote work style with availability during U.S. business hours.