Digital Marketing Assistant

4 weeks ago

Makati, Philippines Paramount Life & General Insurance Corporation Full time

Get AI-powered advice on this job and more exclusive features. You’ll be responsible for planning, executing, and optimizing campaigns across various digital platforms such as websites, Google Ads, Facebook/Meta, and email. You’ll work closely with our Communications teams to ensure campaigns are not only well-executed but also effective in meeting business goals. Key Responsibilities Plan and execute digital marketing campaigns across channels (Google, Facebook, email, SEO/SEM, display ads, etc.) Design, manage, and grow our social media presence on platforms like Facebook, Instagram, LinkedIn, etc. Track, measure, and report campaign performance against KPIs (e.g. CPC, CPA, ROI) using tools like Google Analytics and Ads Manager Analyze trends and user behavior to optimize campaigns and ad spend Develop and test new ideas to drive traffic and increase conversions Conduct A/B testing and analyze results to improve marketing effectiveness Improve user journeys by analyzing the customer experience across multiple digital touchpoints Set up and manage conversion tracking and optimize marketing funnels Collaborate with content creators, designers, developers, and third-party vendors to ensure campaign success Stay current with new digital marketing tools, platforms, and best practices Provide clear, actionable reports to track campaign success and support strategic decisions What You’ll Need Education Graduate of Marketing, Communications, Business, or any related field Experience Minimum of 1 year of hands-on digital marketing experience (or completion of a digital marketing training program/course) Preferred Certifications Google Analytics certification (preferred but not required) Technical Skills Proficient with ad platforms like Google Ads, Facebook/META Ads, Microsoft Ads, etc. Experience with analytics and tracking tools (Google Analytics, Ads Manager, Search Console, META Insights) Proficient in MS Office and Google Suite (Excel, Word, PowerPoint, Sheets, etc.) Soft Skills Strong analytical and problem-solving abilities Excellent time management and organization skills Ability to work independently with minimal supervision Comfortable working under pressure and meeting tight deadlines Positive, professional attitude with strong collaboration and communication skills #J-18808-Ljbffr

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