Ecommerce Specialist

18 hours ago

Pasig, Philippines enablesGROUP Full time

Key Responsibilities Product & Content Management Own the end-to-end product creation, configuration, and enrichment process on Shopify, including titles, descriptions, specifications, pricing, imagery, tagging, HS codes, and SEO metadata. Ensure product listings, inventory levels, and pricing are accurate and consistent across all platforms and marketplaces. Manage product launches, previews, and promotional updates in line with the marketing and trade calendar. Oversee homepage, collection pages, and site merchandising to align with ongoing campaigns and seasonal activities. Maintain storefront accuracy by conducting regular housekeeping and updates to product data, collections, and landing pages. Optimise product discoverability through SEO, cross-linking, and structured content updates. Campaign & Marketing Coordination Support digital marketing initiatives including SEO, SEM, email campaigns, and social media promotions to drive traffic and sales. Create and manage discount codes, promotional offers, and seasonal sales, ensuring pricing accuracy and on-site readiness. Collaborate with the marketing team to align campaign assets, on-site merchandising, and paid marketing efforts. Assist with A/B testing and user acceptance testing (UAT) for new website features and enhancements. Utilize AI tools (e.g., ChatGPT) to enhance product copywriting, streamline workflows, and improve campaign efficiency. eCommerce Operations Track and report on key performance metrics including product listing accuracy, site performance, conversion rates, and campaign effectiveness. Monitor product availability daily; manage the archiving or relisting of sold-out and returned items. Oversee integrations with third-party tools and plugins (e.g., Tapcart, Tolstoy, Search & Merchandising tools). Coordinate with customer service, warehouse, and operations teams to ensure smooth order fulfilment and issue resolution. Maintain and document eCommerce processes, workflows, and SOPs to improve efficiency and scalability. Support audits and identify process improvements that enhance accuracy and operational performance. Customer Experience & Insights Monitor customer service KPIs (response time, CSAT, resolution rates) and share insights to guide content and merchandising decisions. Conduct quality assurance checks to maintain consistent tone, accuracy, and brand alignment in customer interactions. Update FAQ pages and internal documentation to support self-service and knowledge sharing. Gather and analyse customer feedback to enhance the overall online shopping experience. Qualifications & Skills Bachelor’s degree in Business, Marketing, eCommerce, or related field. 3–5+ years of experience in eCommerce operations or digital merchandising, ideally within fashion, retail, or consumer goods. Proven hands‑on experience with Shopify , including product uploads, configuration, and content optimisation. Solid understanding of SEO, site merchandising, campaign management, and digital marketing principles. Proficiency in Google Sheets/Excel for data analysis, reporting, and simple automation. Familiarity with Google Analytics , Shopify Analytics , and marketplace integrations. Strong written communication skills and exceptional attention to detail. Experience with customer service tools (e.g., Gorgias, Zendesk) and third‑party apps for ecommerce. Basic design competency (e.g., Adobe Photoshop) preferred. Confident using AI tools to enhance productivity and content quality. #J-18808-Ljbffr

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