Area Senior Brand Manager

Overview

Haleon Makati, National Capital Region, Philippines. Join to apply for the Area Senior Brand Manager - Panadol role at Haleon. Haleon is a global consumer health company focused on improving everyday health for billions of people, with brands including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum. This role is based in Southeast Asia and Taiwan (SEAT) with relocation support where required.

About the role: As an Area Senior Brand Manager SEAT Panadol, you will be responsible for growing the Panadol portfolio across SEAT. You will partner with category and local market teams to shape strategic direction, implement brand activation plans that respect market regulations, prioritize innovation pipelines, and work with cross-functional teams to explore claim upgrades to deliver sustainable topline and bottom-line results.

• Portfolio & Brand Development: Leverage category, consumer, customer, and company growth drivers to identify future sources of growth and develop long-term innovation vision boards.
• As a key design market, co-create and influence global innovation streams and define rollout timelines. Lead Geo-Expansion projects for the OTC SEAT business unit.
• Provide area-level input to category strategies and ensure alignment across local operating companies. Tailor global toolkits to the diverse needs of SEAT markets.

• Innovation & Growth Delivery: Manage portfolio complexity across markets by considering consumer insights, regulatory requirements, and healthcare system development status.
• Develop compelling consumer insights and apply them across the marketing mix, including claims, product experience, and packaging.
• Partner with local operating companies to formulate impactful short- and long-term vision boards via new product development, site changes, and geographic expansion of existing formulas.

• Brand Strategy & Activation: Define brand activation strategy and lead implementation across multiple SEAT countries. Drive portfolio and A&P investments to deliver business and financial objectives.
• Ensure seamless in-market launches by collaborating across functions, geographies, and matrix structures. Safeguard consistent execution of Panadol’s global brand identity while ensuring relevance to local consumers.

• Bachelor’s degree.
• 5 to 10 years of marketing experience.
• Expertise in brand, portfolio, NPD, communication, and P&L management.
• Strong data and insight analysis to uncover new opportunities.
• OTC and regional leadership experience is a plus.
• Strong knowledge-based leadership, with the ability to synthesize multiple data sources into actionable insights.
• Ability to lead complex projects with multiple stakeholders to successful outcomes and to work effectively within a matrix organization.
• Proven track record of new product development and successful innovation launches.
• Experience in developing concepts, probing insights, and formulating brand/category strategies.
• Strong background in brand growth architecture and portfolio development.

• Annual performance bonuses.
• – supporting work/life balance with hybrid working.
• Enhanced maternity and paternity leave, plus childcare support.
• Life insurance & private medical coverage, including preventive healthcare.
• Wellbeing programmes for physical and mental health.
• Development opportunities with future-ready training.

At Haleon, we embrace diversity and foster an inclusive environment where everyone can thrive. We respect and celebrate unique perspectives and ensure fair and equitable opportunities for all. Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, or any other protected status.

Accommodation requests: If you require reasonable accommodations to apply for a job at Haleon, please inform your recruiter with a description of the accommodations you are requesting. We will provide reasonable accommodations throughout the recruitment process and treat all information confidentially.

Careers: Care to join us. Find out what life at Haleon is really like at