Senior Commerce Specialist

1 week ago

Makati, Philippines Publicis Groupe Full time

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Job Description:

The Senior Commerce Specialist (E-Commerce Media Planning) will be responsible for leading the strategic planning, execution, and optimization of e-commerce media campaigns across platforms such as Shopee, Lazada, and TikTok Shop. This role requires a blend of strong media planning expertise, client management skills, and a deep understanding of e-commerce ecosystems. The specialist will work closely with brand teams, finance, the Ad Ops team, and the affiliate team to deliver efficient, data-driven campaigns that maximize GMV and ROI.

Responsibilities:

  • Develop full-funnel e-commerce media strategies aligned with client business goals, category priorities, and platform best practices.
  • Translate briefs into actionable media plans covering Always-On, Payday, and Mega Day campaigns.
  • Recommend optimal media mix, budget allocations, and platform-specific tactics (e.g., GMV Max, Sponsored Discovery, Live Ads).

Campaign Management & Ad Ops Oversight

  • Oversee end-to-end campaign setup and execution in collaboration with the Ad Ops team, ensuring accuracy of targeting, ad types, creatives, and budgets.
  • Provide direction and guidance to Ad Ops for smooth implementation and troubleshooting of delivery, pacing, and optimization issues.
  • Drive campaign performance with continuous optimization across CR, GMV, and ROAS.

Client & Stakeholder Management

  • Act as a day-to-day point of contact for brand leads, providing proactive recommendations and insights.
  • Prepare and deliver performance reports, campaign post-mortems, and quarterly business reviews.
  • Collaborate with cross-functional teams including Brand, Finance, Ad Ops, and Affiliates to ensure smooth execution.

Performance Analysis & Insights

  • Monitor key KPIs and identify trends, risks, and opportunities.
  • Leverage dashboards, trackers, and platform data to generate actionable insights.
  • Recommend new test-and-learn initiatives to continuously improve performance.

Qualifications:

  • 2–5 years of experience in digital or e-commerce media planning, preferably within a brand, agency, platform, or enabler environment.
  • Strong understanding of e-commerce ad products on Shopee, Lazada, and TikTok Shop (GMV Max, Sponsored Ads, Live Selling).
  • Experience managing ad campaign executions.
  • Analytical mindset with experience handling large datasets and extracting insights.
  • Proven experience in client-facing roles with excellent communication and presentation skills.
  • Highly organized, proactive, and able to manage multiple campaigns simultaneously.
  • Bachelor’s degree in Marketing, Business, or related field preferred.

Publicis Groupe is an equal opportunities employer and welcomes applications from diverse candidates.

#J-18808-Ljbffr

  • E-Commerce Operations Specialist

    4 weeks ago

    Makati, Philippines Gensai Career Consulting Corp. Full time

    Overview On-site - Makati 1-3 Yrs Exp Diploma Full-time Job Description Manage daily e-commerce operations to ensure optimal performance. Oversee online order processing, fulfillment, and inventory management. Analyze sales data to identify trends and enhance customer experience. Collaborate with marketing teams to implement promotional strategies....

  • E-Commerce Specialist

    1 week ago

    Makati City, National Capital Region, Philippines INSTANT STRUCTURES Full time ₱200,000 - ₱240,000 per year

    As the E-commerce Specialist, you are responsible for managing the company's online store operations and ensuring smooth customer transactions across all platforms (Shopee, Lazada, TikTok Shop, Shopify). Your role focuses on optimizing listings, pricing, promotions, and fulfillment coordination to drive online sales performance. You will work closely with...

  • Shopify Developer and E-Commerce Technical Specialist

    4 days ago

    Makati City, National Capital Region, Philippines Green Tee Inc. Full time ₱900,000 - ₱1,200,000 per year

    About the role The Shopify Developer and E-Commerce Specialist is primarily responsible for managing and optimizing the company's Shopify-based online stores. This role ensures that all digital storefronts are technically sound, user-friendly, aligned with brand standards, and fully integrated with internal systems and third-party tools. The specialist also...

  • E-Commerce Operations Specialist

    4 weeks ago

    Makati, Philippines Hero Serviced Office, Inc. Full time

    Overview Oversee product strategy and lifecycle for e-commerce platform. Collaborate with cross-functional teams to enhance user experience. Analyze market trends and user feedback for product optimization. Manage product roadmap, prioritizing features based on business goals. Utilize data analytics to drive decisions and improve sales performance. ...

  • E-Commerce Business Director

    2 weeks ago

    Makati, Philippines AXA Full time

    MAIN PURPOSE OF THE JOB: The eCommerce Business Director is primarily responsible for achieving the eCommerce business objectives of generating online leads for offline sales conversion (O2O) as well as the targets for online straight-through purchases (STP). He or she will manage a team to deliver end-to-end online marketing activities including strategy...

  • E-Commerce/Retail - Hiring Customer service

    2 weeks ago

    Makati, Philippines Talent Outsourcing Channel (TORCH) Solutions Full time

    Are you ready to be a part of the dynamic world of e-commerce and retail? We're on the lookout for talented individuals to join our team in Ayala Makati, handling Voice, Live Chat, Social Media, and Email customer service. Qualifications: High School/Senior High School Graduate At least 6 months of customer-facing experience or above Excellent communication...

  • Walmart Customer Service

    1 week ago

    Makati, Philippines RemoteVA Full time

    Overview Job Title: Walmart Customer Service & Data Entry Specialist Location: Remote We are looking for a Customer Service & Data Entry Specialist to manage Walmart orders, process data accurately, and ensure exceptional customer support. The ideal candidate will handle inquiries, order processing, refunds, inventory updates, and issue resolution...

  • Talent Acquisition Specialist

    1 week ago

    Makati, Philippines inspiro Full time

    Overview Inspiro is a global CX outsourcing leader with delivery operations across North and Latin America, Australia, and the Asia Pacific, and a network of 58,000 BPO professionals in 100 locations. Inspiro provides customer experience solutions across industries including telecoms, retail and e-commerce, travel and hospitality, banking, fintech, media,...

  • Senior Accountant

    6 days ago

    Makati City, Philippines Seller Interactive Full time ₱70,000 - ₱75,000

    About the Job:Tired of commuting long hours to and from work every day? Have you always thought about working remotely but are worried about the loss of social engagement with your coworkers? How about if you can get the best of both worlds? When you join our team, you get to collaborate and enjoy that sense of belonging and community while working from the...

  • Marketing Category

    1 week ago

    Makati, Philippines Avon Full time

    Marketing Category & Innovation Specialist- Care Marketing Category & Innovation Specialist – Join the Avon Marketing Team What you'll be doing: As a Category & Innovation Specialist at Avon, you’ll play a key role in bringing our brand to life across both digital and physical channels. You’ll support the execution of category strategies, help drive...