Inside Sales

The Inside Sales & CRM Associate is responsible for managing and converting inbound leads from paid ads, organic posts, and inquiries across multiple digital channels; as well as conceptualizing & executing outbound initiatives that will help drive growth in student enrollments. You’ll guide potential students through the enrollment journey – from initial contact to payment completion. With sharp communication skills, attention to detail, and strategic sales abilities, the Inside Sales & CRM Associate ensures that no opportunity is missed – driving growth through high responsiveness & engagement, as well as well-crafted marketing & sales communications and initiatives. Key Responsibilities Lead Conversion & Pipeline Ownership : Manage direct messages across all digital platforms (Instagram, TikTok, Facebook, LinkedIn, and the website) to provide timely and relevant responses, ensuring potential students receive accurate information about our courses. Email Marketing & Nurturing : Develop and execute marketing and sales email campaigns via HubSpot to nurture leads, re-engage prospects, and drive enrollments. Create compelling, high-converting email content that aligns with audience needs and business objectives. Conversion Optimization & Sales Operations : Track funnel drop-offs, run A/B tests, and refine communications to lift lead-to-enrollment conversion. Use data-driven insights to continuously improve marketing, sales, & growth strategies. CRM Lifecycle Management & Pipeline Hygiene : Segment customer lists, build drip journeys, and manage task queues. Maintain accurate & organized records of lead interactions, tracking engagement metrics through HubSpot. Keep the student enrollment pipeline clean, current, and oriented toward conversion & growth. Collaboration & Strategy Execution : Work closely with the Growth/Performance Marketing and Content Marketing teams to align lead conversion efforts with broader marketing initiatives. Key Goals and Success Metrics Conversion : Enrollments and overall contribution to revenue Sales Operations : Lead response time, quality, and engagement rates across digital platforms CRM & Pipeline Hygiene : Accurate, complete records; clean stage movement; on-time follow-ups; reliable reporting Qualifications Experience : 4-6 years in CRM/lifecycle marketing, marketing/sales operations, or inbound sales (SDR/inside sales) with ownership of lead → enrollment/revenue. Conversion Track Record : Demonstrated success improving lead-to-enrollment (or lead-to-sale) rates in a high-velocity inbound environment. Copy Writing & Messaging Skills : Clear, persuasive writer with excellent grammar; adapts tone across email, chat/DM, and SMS to move prospects to action. CRM Fluency : Skilled at pipeline mgmt. and data hygiene – lead stages, segments, lists, fields, workflows, tasks, notes, reporting. HubSpot experience preferred (but knowledge of Salesforce/ActiveCampaign or similar platforms acceptable). Email Marketing Familiarity : Can plan and run nurture/drip, re-engage/win-back, and transactional flows; comfortable with conducting A/B tests (of subject lines, communication cadence, CTAs, offers). Analytical Mindset : Works well with KPIs (response times, conversion & engagement rates, CTR, lead / revenue attribution); strong spreadsheet skills, at least for staying organized; can turn insights into experiments, as well as fixes. Process Discipline : Fast follow-ups, adheres to key processes, rigorous documentation; “no lead left behind” approach. Collaboration : Works well with others – collaborating closely and communicating clearly with Growth/Performance Marketing, Content Marketing, and Community Mgmt. teams to collectively achieve the Company’s growth objectives. Customer Orientation : Service-minded and sales-minded communicator who can show customer empathy, uncover customer needs, handle objections, and guide prospects to decisions. Working Arrangement Work-from-home Part-time or full-time (minimum commitment of 20 hours per week) #J-18808-Ljbffr