Marketing Manager

6 days ago

San Rafael, Philippines HRTx Inc. Full time

Office Location: San Rafael, Bulacan Work Setup: Full onsite Work Schedule: Monday to Saturday | Day shift Role Overview The Marketing Manager is responsible for developing and executing strategic marketing initiatives that strengthen brand presence and drive business growth. This role plays a key part in shaping the company's content strategy, managing multi-channel campaigns, and ensuring consistent brand positioning across all platforms. The ideal candidate has strong experience in marketing within the sanitaryware, bathroom fixtures, or related industries, with proven expertise in content planning, storytelling, and campaign execution. Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 5 years of experience in marketing, branding, or content strategy roles. Proven experience in the sanitaryware, bathroom fixtures, or home improvement industry is highly preferred. Strong background in content strategy, including planning and managing monthly content calendars. In-depth understanding of brand positioning, storytelling, and digital marketing trends. Experience managing external creative teams, agencies, or freelancers. Strong analytical, project management, and organizational skills with the ability to manage multiple initiatives simultaneously. Excellent communication, leadership, and collaboration skills. Duties & Responsibilities Develop and implement strategic marketing plans that align with company objectives and market positioning. Lead content strategy development, ensuring consistent, engaging, and brand-aligned content across all platforms (digital, social media, print, and in-store). Manage the marketing content calendar, ensuring timely execution of campaigns and deliverables. Strengthen brand identity and positioning, maintaining coherence across marketing materials and communications. Oversee creative production, collaborating with designers, writers, and agencies to deliver high-quality, impactful marketing outputs. Plan and execute integrated marketing campaigns, including product launches, trade promotions, and seasonal initiatives. Monitor and analyze campaign performance, providing insights and recommendations to optimize marketing effectiveness and ROI. Collaborate cross-functionally with sales, product development, and operations teams to ensure alignment between marketing strategies and business goals. Manage marketing budgets and ensure efficient allocation of resources for maximum impact. Stay updated on market and industry trends, competitor activities, and emerging marketing technologies to drive innovation. Mentor and guide junior team members (if applicable), fostering a collaborative and creative work environment. Seniority level Not Applicable Employment type Full-time Job function Marketing and Sales Technology, Information and Internet #J-18808-Ljbffr

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