Brand Lead

Consumer Segment Marketing Our Mission Our goal is for everyone to make bolder choices with their finances. To get there, we’re creating an all‑in‑one ecosystem of financial services for today's generation of goal‑getters. That feat takes extraordinary people—those with the guts to challenge the way things are and transform them into something better. To be part of Team Maya is to be Bolder for Better. Overview As a Brand Lead / Consumer Segment Marketing Lead at Maya, you’ll be part of a dynamic team that moves at lightning speed to deliver and drive sustainable adoption of innovative bundles of solutions to our customers. You’ll work closely with cross‑functional teams to ideate, develop, and execute world‑class marketing strategies tailored to specific consumer segments and the dynamic needs of the times. You’ll be responsible for developing and implementing world‑class direct‑to‑consumer and partnership‑led go‑to‑market initiatives that drive adoption of wealth management solutions (crypto, investment, insurance) , international remittance services, and loyalty programs, alongside Wallet and Payments, Lifestyle, and other offerings. What You Will Do Drive and work with internal cross‑functional teams to identify key market insights, trends, and opportunities for growth to develop strategic marketing plans. Analyze customer needs, behaviors, and pain points to uncover valuable insights that inform marketing strategies. Define and position our fintech products and solutions for specific customer segments. Develop and execute tailored marketing campaigns to engage and drive value for each target segment. Measure and evaluate marketing effectiveness through data analytics and tools. Provide actionable insights and recommendations; help optimize marketing strategies. Optimize product, promotional, distribution, partnership, and pricing structures that fit with your assigned segments to enhance overall business profitability and market competitiveness. What We Are Looking For Bachelor's degree in Marketing, Brand, Growth, Business Administration, or related fields. At least 3-5 years of experience in marketing, with a focus on segment marketing, product marketing, or brand management. Strong analytical and research skills, with the ability to synthesize complex data using advanced tools into actionable insights and decisions. Proven experience in developing and executing successful integrated marketing initiatives and campaigns that drive customer acquisition, engagement, and retention. Knowledge of customer segmentation, targeting, and positioning, with a focus on creating personalized experiences for customers. Excellent communication, collaboration, stakeholder management, and project management skills, with the ability to manage multiple initiatives simultaneously. Knowledge of advanced fintech products like crypto, investments, insurance, and loyalty platforms is a strong advantage. About Us Maya is the all‑in‑one money platform that is bringing Filipinos bolderways to master their money. It is powered by a unique integrated financial services ecosystem that addresses the ever‑evolving needs of today’s generation of moneymakers through cutting‑edge technology. We lead millions of Filipinos — consumers, businesses, communities, and government agencies alike — into a version of the current digital economy that’s more inclusive, transparent, and empowering than ever. We are powered by the country’s only end‑to‑end digital payments company Maya Philippines, Inc. and Maya Bank, Inc. for digital banking services. Maya Bank, Inc. and Maya Philippines, Inc. are regulated by the Bangko Sentral ng Pilipinas. #J-18808-Ljbffr