Seo Specialist

SEO Specialist On Page Off Page AI Automation

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Job Description

Job Overview
We are looking for an SEO Specialist to manage all SEO, SEM, and other marketing activities for our Marketing Department.

A SNAPSHOT OF YOUR ROLE

The role as a SEO Specialist will be in charge of strategies and research to find the right keywords that will drive relevant traffic for SEO campaigns. He/she should be able to optimize, diagnose and fix website problems dutifully, all while working closely with the team and other SEO specialists.

• Develop optimization strategies that increase the company\'s search engine results rankings, so they are optimized for search engines like Google, Yahoo and Bing
• Research SEO keywords to use throughout the company\'s website and marketing materials
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings
• Identify strategies and techniques to increase the number of visitors to our website/s
• Collaborate with others teams within the company to manage SEO strategy
• Understanding of search engine algorithms and ranking methods
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry

A BIT ABOUT YOU

• Significant hands on experience as an SEO Specialist
• Min. 1 year work experience
• Bachelor\'s Degree of any 4 year course
• Proficiency in using tools such as Moz, Alexa, and Google Keyword Planner
• Deep understanding of backlinks
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Exceptional communication skills (both written and verbal)

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Search Engine Optimization Specialist

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Job Description

As an SEO Specialist, you will be responsible for the technical SEO, on-page and off-page SEO, content optimization, and SEO analytics. You will also be responsible for managing multiple SEO accounts simultaneously, ensuring tailored strategies for different clients or business units. You will be responsible for developing and executing SEO strategies that improve organic rankings, drive traffic, and enhance website performance.

A. SEO Strategy and Multi-Account Management

• Develop and implement customized SEO strategies for multiple accounts business units.
• Manage and prioritize SEO tasks across various clients or internal teams.
• Ensure alignment with business goals and industry best practices for each account.

B. Technical SEO and Website Optimization

• Optimize website architecture, page speed, structured data, and mobile usability.
• Work closely with developers, content teams, and stakeholders to resolve SEO challenges across multiple accounts.

C. On-Page SEO and Content Optimization

• Optimize meta tags, headings, URLs, and internal linking for multiple websites.
• Ensure content quality meets E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards.
• Implement and manage schema markup to enhance search engine visibility.

D. Off-Page SEO and Link Building

• Develop and execute white-hat link-building strategies tailored for different clients/accounts.
• Conduct competitor backlink analysis and outreach campaigns.
• Monitor backlink profiles and disavow toxic links when necessary.

E. SEO Analytics and Performance Monitoring

• Track and analyze SEO performance metrics across multiple accounts using Google Analytics (GA4), Google Search Console, and SEO tools.
• Generate custom reports and insights for different stakeholders or clients.
• Conduct SEO A/B testing to refine strategies and improve outcomes.

F. Local SEO and International SEO (if applicable)

As an SEO Specialist, you will be responsible for the technical SEO, on-page and off-page SEO, content optimization, and SEO analytics. You will also be responsible for managing multiple SEO accounts simultaneously, ensuring tailored strategies for different clients or business units. You will be responsible for developing and executing SEO strategies that improve organic rankings, drive traffic, and enhance website performance.

A. SEO Strategy and Multi-Account Management

Develop and implement customized SEO strategies for multiple accounts business units. Manage and prioritize SEO tasks across various clients or internal teams. Ensure alignment with business goals and industry best practices for each account.

B. Technical SEO and Website Optimization

Conduct technical SEO audits to identify and fix issues like indexation, crawlability, Core Web Vitals, and JavaScript SEO. Optimize website architecture, page speed, structured data, and mobile usability. Work closely with developers, content teams, and stakeholders to resolve SEO challenges across multiple accounts.

C. On-Page SEO and Content Optimization

Optimize meta tags, headings, URLs, and internal linking for multiple websites. Ensure content quality meets E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards. Implement and manage schema markup to enhance search engine visibility.

D. Off-Page SEO and Link Building

Develop and execute white-hat link-building strategies tailored for different clients/accounts. Conduct competitor backlink analysis and outreach campaigns. Monitor backlink profiles and disavow toxic links when necessary.

E. SEO Analytics and Performance Monitoring

Track and analyze SEO performance metrics across multiple accounts using Google Analytics (GA4), Google Search Console, and SEO tools. Generate custom reports and insights for different stakeholders or clients. Conduct SEO A/B testing to refine strategies and improve outcomes.

F. Local SEO and International SEO (if applicable)

Requirements

• Bachelor\'s degree in IT, Computer Science, Programming, or equivalent.
• With at least 3+ years of experience in SEO, with expertise in handling multiple accounts or clients.
• Experience working in a digital marketing agency is an advantage.
• Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz, etc.).
• Must be knowledgeable with the Google workspace.
• Proficiency in Google Analytics 4, Google Search Console, and other website and search performance tools.
• Strong understanding of Google algorithms, search engine guidelines, and SEO best practices.
• Proficiency in Google Search Console, Google Analytics (GA4), and Google Tag Manager (GTM).
• Knowledge of technical SEO, including structured data, Core Web Vitals, and JavaScript SEO.
• Ability to prioritize and manage multiple projects efficiently.
• Strong analytical and reporting skills, with experience in creating SEO performance dashboards.

Benefits

• Paid Sick Leave and Vacation Leave
• Paid Bereavement
• Maternity & Paternity Leave
• Single Parent Leave
• Medical / Health Insurance
• Paid Holidays
• Training and Development Opportunities
• Company Service Awards

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