
Manager - Biddable Social
1 day ago
Overview
Integrated OS is seeking a Digital & Search Marketing Specialist to drive brand visibility, lead generation, and customer engagement through digital channels. The specialist will plan, execute, and optimise campaigns across web, search, email, and social media platforms, ensuring all digital touchpoints reflect the brand identity and support strategic business goals.
What you'll doThe Digital & Search Marketing Specialist plays a pivotal role in driving brand visibility, lead generation, and customer engagement through digital channels. This role is responsible for planning, executing, and optimising digital campaigns across web, search, email, and social media platforms. The specialist will ensure that all digital touchpoints reflect the brand\'s identity, support strategic business goals, and deliver measurable results.
Key responsibilities- Collaborate with the Marketing team to develop and execute integrated digital marketing strategies aligned with business objectives.
- Plan and manage multi-channel campaigns (Google Ads, email, social media) to drive traffic, conversions, and brand awareness.
- Website & SEO Management: Maintain, update, and optimise website content (WordPress), ensuring SEO/LLM best practices, UI/UX, and brand consistency.
- Conduct regular audits to improve site performance, user experience, and search rankings.
- Content Creation & Design: Develop engaging content for email, social media, blog posts, and landing pages; design digital assets using Adobe Creative Suite and Canva.
- Marketing Automation & CRM: Build and manage marketing automation workflows using ActiveCampaign; segment audiences and personalise campaigns to improve engagement and conversion rates.
- Paid Media Management: Plan, execute, and optimise Google Ads campaigns including keyword research, copywriting, A/B testing, retargeting, and budget management; monitor performance and provide actionable insights through regular reporting.
- Liaise with internal teams (sales, product, design) to align messaging and campaign goals; support day-to-day marketing operations and assist with campaign coordination.
- Bachelors degree in Marketing, Communications, Digital Media, or related field.
- 5+ years of hands-on experience in digital marketing, with a strong focus on search and performance marketing.
- Proven ability to manage and optimise Google Ads campaigns across multiple verticals.
- Strong understanding of SEO, SEM, and digital analytics.
- Experience with WordPress, marketing automation platforms (ActiveCampaign preferred), and CRM systems.
- Skilled in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Canva.
- Excellent written and verbal communication skills in English.
- Highly organised, detail-oriented, and able to manage multiple projects simultaneously.
- Comfortable working independently and collaboratively in a fast-paced environment.
- Willingness to travel occasionally for team meetings, training, or events.
- Google Ads certifications (Search, Display, Video)
- Experience with Google Analytics 4 and Tag Manager
- Familiarity with A/B testing
- Knowledge of HTML/CSS basics for web content editing
- Experience with B2B marketing and lead nurturing strategies
- Understanding of data privacy regulations (GDPR, CCPA) in digital marketing
- Schedule: 8:00 AM - 5:00 PM (Philippine Time)
- Work Setup: Remote Set-Up
At Integrated OS, we create career opportunities where you can thrive, grow, and make an impact.
- Competitive Salary & Benefits: Be rewarded for your expertise and dedication.
- Career Growth & Development: Work alongside international clients and gain valuable experience.
- Work-Life Balance: Our innovative activities, open communication channels, and commitment to inclusivity make every day exciting and rewarding.
- Collaborative & Supportive Environment: Be part of a passionate team that values innovation and teamwork.
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