Associate Marketing Director

Associate Marketing Director Digital And Consumer

Posted 1 day ago

Job Description

Company Description

foodpanda is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Responsibilities

• Brand Strategy and Development: Develop and execute comprehensive brand strategies to enhance brand awareness and perception using external research and internal analysis. Ensure brand consistency across all marketing channels and touchpoints. Collaborate with internal stakeholders and agencies to refine brand positioning and messaging. Own and manage the marketing budget aligned to company growth objectives.
• Campaign Management: Plan, execute, and optimize integrated marketing campaigns to drive user acquisition, retention, and engagement. Oversee the creation of compelling marketing collateral, including digital assets, print materials, and advertising campaigns. Monitor campaign performance and analyze key metrics to identify opportunities for improvement. Experiment, test and innovate using upcoming marketing technology, new media channels and AI.
• Cross-Functional Collaboration: Work closely with the product, tech, and CRM teams to align marketing initiatives with product development and customer relationship management efforts. Provide insights and recommendations to enhance the user experience within the Foodpanda app. Collaborate with regional and global marketing teams to leverage best practices and ensure alignment with company objectives.
• Media Planning and Buying: Develop media plans and budgets to support marketing objectives across ATL, BTL, and digital channels. Manage relationships with media agencies and vendors to negotiate favorable terms and maximize ROI. Stay abreast of industry trends and emerging technologies to innovate marketing strategies.
• Team Leadership and Development: Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability. Set clear goals and KPIs for the marketing team, and provide regular feedback and performance evaluations.

Qualifications

Requirements

• Proven record in marketing leadership roles, preferably consumer driven tech or e-commerce industry with 6-10 years experience
• Strong understanding of brand management, digital marketing, and product features
• Knowledge on media planning & buying is a plus
• Demonstrated track record of developing and executing successful marketing campaigns
• Excellent analytical skills with the ability to interpret data and insights to drive strategic decision-making
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate across functions
• Strategic thinker with a creative mindset and a passion for innovation
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities
• Highly creative individual who isn't afraid to propose and try new ideas
• Ability to work within a tight timeline and juggle multiple projects at once
• Must love data

Posted 1 day ago

Job Description

foodpanda is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Responsibilities

• Develop and execute data-driven marketing campaigns to drive brand awareness, traffic, and user engagement across food delivery and pick up
• Plan, execute, and optimize marketing campaigns to drive user acquisition, retention, and engagement in-app and outside of the app
• Monitor campaign performance and analyze key metrics to identify opportunities for improvement including CRM and in-app features
• Partner with cross-functional teams to co-create joint marketing activations and promotional campaigns
• Monitor, analyze, and report on campaign performance KPIs; optimize campaigns based on insights and performance
• Own campaign planning from ideation to post-campaign analysis, ensuring timely execution and alignment with the overall brand strategy
• Support the development of marketing assets, messaging, and promotional toolkits aligned with brand guidelines and customer needs
• Act as the key custodian of marketing activities across food delivery and pick up, ensuring alignment between commercial objectives and marketing execution
• Provide strategic guidance and oversight to junior team members on campaign deliverables, timelines, and execution standards
• Stay on top of industry trends, customer behaviour shifts, and digital innovations to inform future marketing initiatives
• Provide insights and recommendations to enhance the user experience within the Foodpanda app

Qualifications

• Proven record in marketing leadership roles, preferably consumer driven tech or e-commerce industry with 3-5 years of experience
• Demonstrated track record of developing and executing successful marketing campaigns
• Demonstrated expertise in deploying targeted campaigns across in-app platforms and CRM systems
• Excellent analytical skills with the ability to interpret data and insights to drive strategic decision-making
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate across functions
• Strategic thinker with a creative mindset and a passion for innovation
• Highly creative individual who isn't afraid to propose and try new ideas
• Ability to thrive in a fast-paced, dynamic environment, leading from the front and bringing clarity and direction amid ambiguity
• Strong data orientation; comfortable using insights to shape strategy and campaign decisions
• Background in fast-paced, entrepreneurial, startup/tech environments preferred
• Fluency in English (our corporate language) and great communication skills

Posted 1 day ago

Job Description

Global-Link MP Events International, Inc. is an events and marketing agency since 2002. We are a subsidiary of MP International Pte. Ltd., one of the top event organizers in Singapore, and part of the Pico Group, an award-winning brand activation agency operating in 41 cities worldwide.

We are looking for a talented and innovative Senior Marketing Communications Strategy Officer to join our Marketing and Strategy Team:

Key Responsibilities

• Develop comprehensive marketing plans that maximize event exposure, engagement, and attendance
• Identify target audiences and produce captivating promotional content and messaging strategy
• Collaborate closely with our talented artist team to create visually captivating and on-brand promotional materials
• Communicate effectively with teams and drive key KPIs for the trade events
• Understand the branding of each event to oversee the entire marketing process from strategy development to flawless execution
• Benchmark and augment global MICE industry technologies and trends
• Provide clear creative direction to ensure all promotional materials are visually appealing, consistent, and aligned with the event's messaging and positioning
• Develop and implement strategic social media campaigns that maximize reach, boost audience engagement, and drive event awareness and registrations
• Identify opportunities and social media trends for content optimization and audience growth, and adapt strategies accordingly
• Gain strong relationships with associations, media partners, and other local and international organizations

Qualifications

• A bachelor\'s or master\'s degree in Marketing / Communications
• Proficient in copywriting and creative conceptualization
• Experience in brand management and social media marketing
• Health card is included

Posted today