Digital Marketing Executive

2 weeks ago

Pasig, Philippines Trinity Workforce Solutions, Inc. Full time

Overview

The job exists to support advertising and digital marketing activities and projects that will contribute to brand value creation and support short- and long-term Sales and Marketing objectives.

Key Result Areas

Advertising

  • Recommend the most suitable platforms for brand/product campaigns on a timely basis
  • Coordinate with related local teams and Regional HQ B&C members to execute brand/product campaigns
  • Coordinate with and monitor related agencies for advertising campaigns, media placements and ASC clearance
  • Manage DTI Permits for all offline and online promos
  • Manage ASC Consultations and required Clearances
  • Adhere to Brand Guidelines set by Global and Regional HQ
  • Seek and Promote Tie-Ups/Co-branding activities
  • Manage novelty/giveaways requirements

Social Media/Digital Marketing

  • Coordinate with and monitor related agency for Digital Ad placements
  • Oversee Influencer marketing projects
  • Oversee Social Media platforms with relevant and engaging content and ensure regular analysis of results for continuous improvement
  • Adhere to Brand Guidelines set by Global and Regional HQ
  • Take the Lead in other Social Media activities and special projects

Lead Generation

  • Coordinate with and monitor related agency for Lead Generation content and campaigns
  • Ensure compliance with Privacy Policy for Leads Generated
  • Adhere to Brand Guidelines set by Global and Regional HQ

Internal

  • Collaborate with related teams for Leads capturing and nurturing thru the company’s marketing automation platform

Marketing Research

  • Ensure timely execution of marketing research requirements such as: Mystery Shopper Activity (Retail Audit), Mystery Customer Activity (ASP Audit), Customer Care Benchmarking (Helpdesk Audit), and others
  • Ensure Epson official store assets and elements are aligned with Regional HQ branding directives
  • Support and coordinate with related local teams and Regional HQ B&C members to execute e-commerce campaigns
  • Recommend suitable marketing initiatives to support e-commerce team objectives on a timely basis
  • Adhere to Brand Guidelines set by Global and Regional HQ
Educational Qualifications
  • Bachelor’s degree/ Diploma in business, sales and marketing or related field
Relevant Experience
  • At least 5 years professional experience
  • Marketing Communications, Brand Management, Advertising & Promotions, Social Media and Digital Marketing
Personal Characteristics & Behaviours
  • Trust-worthy, Act with Integrity, Creative, Challenge-driven
  • Organized, Detail-oriented, Determined, Proactive, Flexible, Creative, Possesses Common Sense
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