Dtc Digital Marketing
3 weeks ago
Job Description
Permanent
We are seeking a Marketing Automation Specialist with a proven track record in stakeholder management, marketing automation, and ideally cloud technology. This role requires a professional with at least 4-5 years of experience in managing and optimizing marketing automation processes, particularly within Salesforce Marketing Cloud and Customer Data Platforms (CDP). The specialist will work as part of a collaborative team while working as part of a global marketing stakeholders community, overseeing requests, providing training, following marketing processes, governance, and best practices. The specialist will perform tasks assigned by the Corporate Communications Support Team Manager, Marketing Automations Manager and the Global Head of Web and Marketing Technology.
Responsibilities- Primary point of contact for stakeholders across global teams, ensuring their requirements are effectively captured, prioritized, and implemented within marketing automation platforms.
- Manage the completeness of requests and related documents submitted to the marketing automation request queue.
- Campaigns management: Design and implement advanced, multi-channel marketing automation campaigns using templates, ensuring compliance with marketing governance, brand guidelines, and industry best practices, with strong knowledge of Salesforce Marketing Cloud and advanced concepts such as multi-channel campaigns, retargeting, and campaign optimization.
- Training & Mentorship: Train internal stakeholders for tools and processes that the corporate communications team is responsible for. Mentor and guide Level 1 Marketing Automation Specialists, sharing knowledge and best practices, and providing feedback to enhance team performance.
- Webinar & Survey management: Co-manage the configuration of webinars and surveys through the company’s official tools, providing training to marketers on how to use the tools and run cross-channel promotions.
- Tool Integration management: Support tool integrations managed by the team, ensuring all processes adhere to industry best practices.
- Quality Assurance & SLA: Conduct comprehensive QA on campaigns, identify errors and inconsistencies, and ensure compliance with marketing processes, governance, brand guidelines, and best practices. Adhere to the Marketing Automation team’s SLA with 24-hour response times and timely completion of requests.
- Pro-active & Cross-functional collaboration: Support broader team objectives and collaborate with cross-functional teams to ensure seamless campaign execution and contribute to continuous improvement initiatives.
- Trend Awareness and Process Improvement: Stay updated with latest trends in marketing automation and suggest improvements for existing processes and strategies.
- Bachelor’s degree in information management, marketing, communications, or equivalent
- Strong analytical skills with ability to collect, organize and analyze information with attention to detail, accuracy and validity
- Experience in web publishing and supporting technologies (HTML, CSS, Adobe Photoshop and others) is an advantage
- A minimum of 1 to 2 years of work exposure in HTML and CSS (mandatory)
- Experience with Stakeholder management and IT background
- Experience with Eloqua Marketing Automation (minimum 1 to 2 years)
- Good communication skills, both written and verbal; Fresh graduates with HTML/CSS knowledge are welcome to apply
- Work Arrangement: Hybrid — reporting at least once to twice a week (flexible shift) from 10am - 12nn, 1pm to 10pm
- Provision of company tools of trade
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