Dtc Digital Marketing

20 hours ago


Metro Manila Philippines Buscojobs Full time

Dtc Digital Marketing Operations Specialist

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Job Description

This role leads digital marketing strategy, focusing on brand awareness, engagement, and lead generation. You'll develop and execute campaigns, leveraging expertise in content writing and graphic design to create compelling visuals and copy across digital platforms. Responsibilities include market research, SWOT analysis, and STP strategy application to optimize marketing efforts. The ideal candidate has a strong background in both content and design, with a proven ability to create engaging, audience-resonant marketing materials. The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities

  • Develop and implement digital marketing strategies aligning with the company's goals
  • Conduct market research, understand the target audience, and identify marketing and growth opportunities.
  • Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.
  • Develop high-quality, on-brand written content for websites, blogs, social media, emails, and ads, ensuring it's engaging and SEO-optimized.
  • Measure and analyze campaigns' success using data and analytics tools.
  • Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
  • Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.

Qualifications

  • Bachelor's degree in Marketing Management, Mass Communication, Journalism or any related field
  • 3+ years of demonstrable experience in marketing or digital marketing roles.
  • Proven track record of successful digital marketing campaigns in the software industry.
  • Proven track record of creating successful digital marketing campaigns and engaging content.
  • Experience with SEO and SEM
  • Strong written, verbal and collaboration skills

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Digital Marketing Specialist

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Job Description

RESPONSIBILITIES:

  • Execute, monitor, and optimize digital campaigns across SEO, SEM, social media, email marketing, and display advertising.
  • Manage and monitor SEO/SEM strategies, including Google Ads, to drive ROI and targeted traffic.
  • Support social media and community management across multiple platforms and regional groups.
  • Create and distribute engaging content for social media, blog posts, newsletters, and campaigns.
  • Assist in email marketing campaigns, including segmentation, execution, and A/B testing.
  • Track and analyze performance metrics using tools like Google Analytics, Meta Business Suite, and CRM reports.
  • Conduct market research and monitor digital marketing trends to identify opportunities for improvement.
  • Collaborate with marketing, design, product, and content teams to ensure alignment with brand goals.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • At least 1–2 years of experience in digital marketing, content creation, or social media management
  • Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and social media platforms
  • Familiarity with SEO/SEM best practices and email marketing tools
  • Basic knowledge of CRM and content scheduling platforms
  • Strong analytical, communication, and collaboration skills
  • Creative, detail-oriented, and able to manage multiple campaigns with shifting priorities
  • Experience in regional and gaming marketing is a plus

Job Type: Full-time

  • Company Christmas gift
  • Company events
  • Opportunities for promotion
  • Paid training
  • Promotion to permanent employee
  • Transportation service provided

Application Question(s):

  • Please send your portfolio or work samples to

Experience:

  • Digital Marketing : 5 years (Preferred)

Location:

  • Pasay (Preferred)

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Digital Marketing Specialist

Pasay, Camarines Sur ₱18000 - ₱21000 Y Legend Hotels International corporation

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JOB SUMMARY:

The Digital Marketing Specialist is tasked to oversee the overall performance of all digital channels used by the company.

RESPONSIBILITIES:

  • Develop and execute digital marketing campaigns across various channels, including SEM, SEO, social media marketing, email marketing, and display advertising.
  • Collaborate with the marketing team to develop digital marketing strategies aligned with overall marketing objectives and target audience.
  • Create engaging and relevant content for digital marketing campaigns, including website copy, blog posts, social media updates, and email newsletters.
  • Conduct market research and competitor analysis to identify trends and opportunities for improvement.
  • Monitor and analyze website and social media analytics to measure the effectiveness of campaigns and identify areas for optimization.
  • Manage & optimize paid advertising campaigns on platforms such as Google AdWords, Facebook Ads, and TikTok Ads.
  • Implement SEO best practices to improve website visibility and organic search rankings.
  • Monitor and manage online reputation & brand presence across various online platforms.
  • Collaborate with internal stakeholders, such as graphic designers, and web developers to create and optimize landing pages and digital assets.
  • Stay up to date with industry trends and best practices in digital marketing and propose innovative strategies to enhance our digital presence.
  • Coordinate with digital suppliers and track all payments.

SKILLS/ TECHNICAL CAPABILITIES:

  • Bachelor's Degree in Marketing, Digital Marketing, or a related field.
  • Proven work experience as a Digital Marketing Officer or similar role.
  • In-depth knowledge of various digital marketing channels, including SEM, SEO social media
  • Experience in managing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and TikTok Ads.
  • Strong analytical skills with the ability to interpret data and generate insights for campaign optimization.
  • Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, and social media management tools.
  • Excellent written and verbal communication skills with the ability to create compelling content for different digital platforms.
  • Strong project management skills with the ability to multitask and meet deadlines.
  • Creative thinking and problem-solving abilities to devise innovative digital marketing strategies.
  • Knowledge of website analytic tools and SEO best practices.

Job Type: Full-time

  • On-site parking
  • Paid training
  • Promotion to permanent employee
  • Staff meals provided

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2

Digital Marketing Specialist

Pasay, Camarines Sur ₱ - ₱ Y Guangdong Hotel and Restaurant

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Job Description

Qualifications:

  • Proven experience in digital marketing and managing online campaigns.
  • Strong understanding of social media platforms.
  • Proficiency in digital marketing tools (Google Analytics, social media management tools, email marketing software).
  • Excellent written and verbal communication skills.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Creative thinking and problem-solving abilities.
  • Ability to work independently and as part of a team.

Preferred Skills:

  • Experience with CMS.
  • Knowledge of design tools (e.g., Canva, Adobe Creative Suite).
  • Familiarity with conversion rate optimization and landing page design.

Experience:

  • Digital marketing: 1 year (Preferred)

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3

Digital Marketing Specialist

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Job Description

Overview:

This role will be responsible for providing administrative support in the marketing team and assisting with the execution of marketing initiatives, with hands-on marketing execution, strategic project leadership, and administrative support. This role involves coordinating marketing activities, maintaining websites and SEO improvements, managing marketing materials, overseeing digital campaigns, and maintaining communication with agents, agencies, and carriers.

The ideal candidate will possess excellent communication skills, have a strong understanding of administrative processes, and be able to thrive in a dynamic and fast-paced environment.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred
  • 5yrs+ in marketing coordination, project management, or digital marketing - preferable in the insurance/financial industry
  • Experience with Social Media Advertising, Email Automation, Video Production, web analytics
  • Proficient with project management software (Asana, Zoho, Trello)
  • Proficient with website platforms and CRMs (Wordpress or similar)
  • Proficient with Lead Management Software (TLD, GHL)
  • Proficient with MS Office/Google Workspace,
  • Proficient with SEO tools
  • Proficient with creative tools (CANVA, Adobe Creative Suite, etc.)

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4

Marketing Specialist (Industrial Equipment)

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Job Description

We are looking for a dynamic and experienced Marketing Specialist with a solid background in industrial equipment, particularly construction and agricultural machinery. The role will focus on developing and executing marketing strategies that will strengthen our brand presence, support sales initiatives, and drive customer engagement within the industry.

Key Responsibilities :

  • Plan, develop, and execute marketing campaigns for construction and agricultural equipment.
  • Support sales by preparing marketing collaterals, product presentations, and promotional materials.
  • Organize and manage trade shows, exhibits, product demonstrations, and client events.
  • Conduct market research and competitor analysis to identify opportunities and industry trends.
  • Manage digital marketing initiatives, including social media, website content, and online promotions.
  • Coordinate with suppliers, dealers, and partners for co-marketing activities.
  • Monitor and analyze the effectiveness of marketing programs and provide regular reports.
  • Ensure brand consistency and compliance with corporate identity standards.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, Engineering or related field.
  • At least 3–5 years of marketing experience in industrial equipment (construction and/or agricultural machinery).
  • Strong knowledge of the construction and agricultural equipment market.
  • Proficient in digital marketing tools and MS Office applications; knowledge in design software (Canva, Photoshop, Illustrator) is a plus.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Creative, resourceful, and results-oriented.

WORKING SCHEDULE

Monday to Saturday 8:00 am to 5:00 pm

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5

Marketing Specialist

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Job Description

We are looking for a dynamic and experienced Marketing Officer with a solid background in industrial equipment, particularly construction and agricultural machinery. The role will focus on developing and executing marketing strategies that will strengthen our brand presence, support sales initiatives, and drive customer engagement within the industry.

Key Responsibilities

  • Plan, develop, and execute marketing campaigns for construction and agricultural equipment.
  • Support sales by preparing marketing collaterals, product presentations, and promotional materials.
  • Organize and manage trade shows, exhibits, product demonstrations, and client events.
  • Conduct market research and competitor analysis to identify opportunities and industry trends.
  • Manage digital marketing initiatives, including social media, website content, and online promotions.
  • Coordinate with suppliers, dealers, and partners for co-marketing activities.
  • Monitor and analyze the effectiveness of marketing programs and provide regular reports.
  • Ensure brand consistency and compliance with corporate identity standards.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • At least 3–5 years of marketing experience in industrial equipment (construction and/or agricultural machinery).
  • Strong knowledge of the construction and agricultural equipment market.
  • Proficient in digital marketing tools and MS Office applications; knowledge in design software (Canva, Photoshop, Illustrator) is a plus.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Creative, resourceful, and results-oriented.

WORKING SCHEDULE

Monday to Saturday 8:00 am to 5:00 pm

Job Type: Permanent

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Marketing Specialist (Real Estate)

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Job Responsibilities

Brand Strategy Development:

Collaborate with the Segment Marketing Head and managers to define and refine the brand strategy.

Conduct market research and analysis to identify consumer trends and competitive landscape.

Consumer Insights:

Gather and analyze consumer insights to inform marketing strategies and product development.

Utilize data analytics tools to track consumer behavior and preferences.

Develop and implement effective marketing communication strategies across various channels.

Create engaging content for marketing collateral, social media, and digital platforms.

Planning and Execution:

Support the planning and execution of marketing campaigns from concept to implementation.

Monitor campaign performance and provide insights for optimization.

Work closely with sales, product, and creative teams to ensure cohesive messaging and branding.

Build relationships with external partners and vendors to enhance marketing initiatives.

Qualifications

  • 1-2 years minimum experience in a real estate company.
  • Graduate of any 4-year course
  • Marketing and/or business-related certifications or licenses a plus.
  • Use of MS applications, design, and basic editing tools like Canva, and Premier Pro.
  • Candidates must be willing to work onsite at MOA Complex, Pasay City.

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6

Email Marketing Specialist

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Key Responsibilities

Strategy & Planning

Design and own the quarterly/monthly email roadmap to drive acquisition, re-activation, VIP retention, and cross-sell.

Campaign Creation & Execution

  • Write high-impact subject lines, body copy, and CTAs.
  • Build responsive email templates (desktop + mobile) either in-house or in collaboration with a designer.
  • Use an ESP (e.g. Mailchimp, Klaviyo, SendGrid) to define audience segments and trigger workflows (drip, win-back, VIP upsell).

Data Analysis & Optimization

  • Track Open Rate, CTR, Conversion Rate, Unsubscribe Rate, deliver regular performance reports
  • Run A/B tests on subject lines, send times, content blocks—and iterate based on data.

Deliverability & Compliance

  • Maintain list hygiene (suppression, bounce handling), manage IP/domain warm-up.
  • Ensure GDPR/Data Privacy Act compliance: clear opt-ins, unsubscribe links, privacy notices.

Required Qualifications

  • Have 2+ years experience in B2C email marketing—ideally in ecommerce, online gaming, or casino.
  • Hands-on with at least one major ESP (Mailchimp, Klaviyo, SendGrid, etc.).

Technical Skills

  • Strong copywriting skills in English (localization a plus).
  • Comfortable with basic HTML/CSS for template tweaks.
  • Advanced Excel (or SQL/BI tools) for cohort analysis and reporting.

Soft Skills

  • Excellent project management: juggle multiple campaigns and stakeholders.
  • Cross-functional communicator: align with Ops, Design, Product, Legal.
  • Proactive learner: stays on top of deliverability best practices, privacy regulations, and new ESP features.

Advantage if you have:

  • Prior work in regulated industries (e.g. gambling/casino compliance).
  • Hands-on experience with customer-lifecycle management (CLM) and LTV optimization.
  • SMS or push-notification marketing experience for multi-channel drip.
  • Deep familiarity with Philippine market and telco SMS rules.

Job Type: Full-time

  • On-site parking
  • Paid training

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7

Senior Marketing Specialist

Pasay, Camarines Sur ₱ - ₱ Y Center for International Trade Expositions and Missions (CITEM) - Government

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About the role

As a Senior Marketing Specialist at the Center for International Trade Expositions and Missions (CITEM), you will play a vital role in developing and implementing marketing initiatives to promote the Philippines' export products and services to international markets. In this full-time position based in Pasay City, Metro Manila, you will be responsible for driving the growth and visibility of CITEM's signature events in global audience.

What you'll be doing

  • Develop and execute comprehensive marketing campaigns
  • Conduct market research, analyse data, and provide recommendations to improve the effectiveness of marketing strategies
  • Collaborate with cross-functional teams to ensure consistent brand messaging and deliver integrated marketing solutions
  • Stay up-to-date with the latest marketing trends and technologies, and implement innovative strategies to stay ahead of the competition
  • Monitor and report on the performance of marketing initiatives, proposing improvements based on data insights

What we're looking for

  • Minimum 3 years of experience in marketing and project management, with a proven track record of delivering successful campaigns
  • Strong understanding of marketing analytics tools
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels
  • Analytical mindset with the ability to use data to inform and optimize marketing strategies
  • Familiarity with the Philippines' export industry and international trade trends is highly desirable
  • Proficiency in Microsoft Office suite and experience with marketing automation platforms and CRMs

What we offer

At CITEM, we are committed to providing a supportive and dynamic work environment that fosters professional development and work-life balance. Some of the benefits you can expect include:

  • Opportunities for training, learning, and career advancement
  • Flexible work arrangements and generous leave policies
  • Collaborative and inclusive team culture

About us

The Center for International Trade Expositions and Missions (CITEM) is the export promotion arm of the Philippine Department of Trade and Industry (DTI). Our mission is to develop, promote, and sustain a competitive export industry and image for the Philippines. With over 40 years of experience, we have established a strong presence in the global market, showcasing the country's world-class products and services to international buyers and investors.

Apply now and join our dynamic team as a Senior Marketing Specialist, and be a part of CITEM's mission to drive the Philippines' export growth and global competitiveness.

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