Digital Marketing Manager

4 weeks ago


Philippines Triquetra Full time

The Digital Marketing Manager is a strategic thought leader responsible for shaping and executing cohesive digital strategies that guide customers from first touchpoint to repeat purchase. This role sits at the intersection of branding, performance marketing, and retention—ensuring every digital experience, from Shopify to email, is optimized to convert and retain customers. With ownership over on-site branding, email campaign architecture, creative testing, and funnel performance, this role plays a pivotal part in enhancing the entire digital customer journey. The ideal candidate brings a visionary approach, mastery in retention marketing, and a relentless focus on data-backed growth. This is a high-impact, cross-functional role that blends creativity, analytical thinking, and leadership to elevate our digital ecosystem and drive measurable results. Job Overview The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies, leading the development of full-funnel digital marketing strategies that integrate brand storytelling, performance goals, and lifecycle marketing. Responsibilities Develop and execute full-funnel digital marketing strategies Lead on-site branding and UX leadership Own customer funnel and retention ownership Design and execute email marketing strategies Collaborate with cross-functional teams Analyze performance and lifecycle data Stay ahead of trends and innovations in digital marketing Serve as a brand guardian across all digital touchpoints Qualifications 5+ years of experience in digital marketing, ecommerce, or DTC brand management Deep knowledge of Shopify, email marketing platforms, and performance marketing channels Proven experience designing and optimizing full-funnel experiences with a focus on retention Strong understanding of user behavior and digital analytics Skilled in leading cross-functional projects and communicating strategy to stakeholders Creative thinker with strong analytical skills and an obsession with continuous improvement We are an equal opportunities employer and welcome applications from all qualified candidates. #J-18808-Ljbffr



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