Dtc Digital Marketing

Dtc Digital Marketing Operations Specialist

1770 Muntinlupa City, National Capital Region Career Connect

Posted 90 days ago

Job Description

Permanent

We are seeking a Marketing Automation Specialist with a proven track record in stakeholder management, marketing automation, and ideally cloud technology. This role requires a professional with at least 4-5 years of experience in managing and optimizing marketing automation processes, particularly within Salesforce Marketing Cloud and Customer Data Platforms (CDP). The specialist will work as part of a collaborative team while working as part of a global marketing stakeholders community, overseeing requests, providing training, following marketing processes, governance, and best practices. The specialist will perform tasks assigned by the Corporate Communications Support Team Manager, Marketing Automations Manager and the Global Head of Web and Marketing Technology.

Responsibilities

• Primary point of contact for stakeholders across global teams, capturing, prioritizing, and implementing requirements within marketing automation platforms.
• Manage completeness of requests and related documents submitted to the marketing automation request queue.
• Design and implement advanced, multi-channel marketing automation campaigns using templates, ensuring governance, brand guidelines, and best practices; strong knowledge of Salesforce Marketing Cloud with multi-channel campaigns, retargeting, and optimization.
• Train internal stakeholders and mentor Level 1 Marketing Automation Specialists.
• Co-manage configuration of webinars and surveys; train marketers to use tools for cross-channel promotions.
• Support tool integrations and ensure processes adhere to best practices.
• Conduct QA on campaigns; ensure adherence to processes, governance, and brand guidelines; meet SLA with 24-hour responses and timely completion.
• Collaborate cross-functionally to improve campaigns and drive continuous improvement.
• Stay updated on marketing automation trends and suggest process improvements.

Requirements

• Bachelor’s degree in information management, marketing, communications or equivalent.
• Strong analytical skills with attention to detail.
• Experience with HTML/CSS (1-2 years) and web publishing; IT background preferred.
• Experience with Eloqua or similar marketing automation.
• Good communication skills; fresh graduates with HTML/CSS knowledge welcome to apply.

Benefits

• Hybrid work arrangement; flexible scheduling

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Additional Notes

Other postings titled “E-Commerce Marketing Specialist,” “E-Commerce Marketing Specialist (Remote),” and “Email Marketing Specialist” appear with similar responsibilities around lifecycle marketing, Klaviyo, Postscript, and CRM platforms. Some entries include COVID considerations, work-from-home details, and company-specific benefits.

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