Assistant Brand Manager

2 weeks ago


Pasig, Philippines CONSUMER CARE PRODUCTS, INC. Full time

Assists the Marketing Manager for Homecare Division in formulating and executing marketing plans for assigned products/categories designed to achieve company sales, units, and profit objectives.

Major Responsibilities
  • To assist the Marketing Manager in developing and executing the marketing plans for the assigned brands/products. The marketing plan outlines the short-term and long-term objectives of the product category, the strategies and specific action plans in order to achieve sales and profit objectives.
  • To assist in product and package development of new and existing products and determine selling features (i.e. sizes, pricing and product claims).
  • To assist in the development and execution of specific strategies and plans for the brand: sales promotion activities and merchandising programs in conjunction with the Sales Department, advertising programs in digital/social media, advertising programs in conjunction with the Creative and Media agencies, and PR activities.
  • Prepare budgets (units, sales and A&P spending) for the assigned brands.
  • Coordinate with toll packer and Logistics for inventory requirements.
  • Conduct market research in securing market analyses and consumer reactions to products, concepts and advertising.
  • Conduct periodic store checks and submit findings/observations.
  • Prepare periodic brand and marketing budget reviews.
Contacts Arising Out of the Job
  • Internal.
  • External: Management Distributors & its Sales personnel, Research & Development, Advertising & Media Agencies, Planning & Logistics, Market Research Agencies, Production, Promo/Merchandising Agencies, Sales & Distribution, Graphics design houses, Accounting & Finance, Trade Organizations.
Qualifications
  • With at least 3 years Marketing work experience with a FMCG company.
  • Marketing or Business Management graduate.
  • Analytical, Assertive, confident and reliable.
  • Creative and has initiative.
  • Can plan, organize, lead, and control.
  • With good oral and written communication skills.
  • With a pleasing personality; should be presentable as he/she will face client.
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