SALES AND MARKETING MANAGER

4 weeks ago

Muntinlupa, Philippines Mulson's Trading Corporation Full time

Sales Marketing Manager – Audio & Video Trade (White Line & Brown Line) - PHILIPS AUDIO/VIDEO & AIRCON Location: Lot 6 Capri Road West Service Road Cupang Muntinlupa CityCompany: Mulson's Trading Corp We are seeking a highly experienced Sales Marketing Manager to lead and execute strategic initiatives across the Audio & Video Trade , focusing on PHILIPS, SUMMIT Refrigerators , and Air Conditioners under the White Line and Brown Line categories. This role demands an individual with a strong track record in sales and marketing within the appliance or consumer electronics industry, preferably from a competitor brand . Key Responsibilities: Lead national sales and marketing strategy across key product lines (Audio/Video, Refrigeration, Aircon), ensuring alignment with business goals and growth targets. Oversee the Key Account Management team , providing guidance and support to drive dealer engagement and improve in-store execution across national and regional accounts. Build and strengthen high-level partnerships with major appliance dealers and distribution networks to maximize product visibility and sales performance. Develop and implement market penetration strategies , including promotions, brand activations, pricing controls, and trade marketing initiatives. Monitor sales metrics, analyze performance trends, and propose corrective actions to optimize sell-through and market share. Train and mentor sales teams , ensuring high-performance standards, professional development, and alignment with company values. Conduct regular field visits and market intelligence gathering to assess dealer health, monitor competitor activities, and capture customer insights. Collaborate closely with cross-functional teams (Product Development, Trade Marketing, Supply Chain) to ensure seamless execution of business plans. Prepare executive-level reports, forecasts, and strategic recommendations for senior management. Qualifications: Bachelor’s degree in Business, Marketing, or any related field; MBA is a plus. Minimum 5–8 years of solid experience in sales and marketing, preferably in the appliance, audio-video, or consumer electronics industry. Proven experience in leading teams and managing large accounts or dealer networks. Strong leadership, strategic thinking, and decision-making skills . Deep understanding of trade marketing, product channeling, pricing strategy, and retail dynamics. Results-driven , with a history of exceeding sales targets and driving business growth. Excellent negotiation, communication, and stakeholder management skills. Proficient in Microsoft Excel, PowerPoint, and other sales tools. Willing to travel regularly for market visits and business meetings #J-18808-Ljbffr

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