39908194151- Meta Media Buyer

1 week ago

Bulacan, Philippines Activate Talent Full time

Meta Media Buyer – Affiliate Marketing

Employment Type: Full-Time / Remote

Industry: Affiliate Marketing / Performance Marketing / DTC

About the Role

We’re seeking a high-performance Meta Media Buyer with deep experience in affiliate marketing and high-volume ad buying. This role is ideal for someone who thrives on data, moves fast, and knows what it takes to profitably scale offers with $10K+/day in ad spend.

You’ll take full ownership of campaign architecture, creative testing, and optimization strategies to consistently drive results across Meta platforms (Facebook + Instagram).

Key Responsibilities
  • Manage and scale Meta Ads campaigns (Facebook & Instagram) with daily budgets of $10K+ per offer
  • Build and launch full-funnel media strategies optimized for conversions (UGC ads, advertorials, lead gen, ecommerce)
  • Run systematic creative testing frameworks and identify winning combinations of hooks, copy, formats, and landing pages
  • Work closely with affiliate and funnel teams to align creatives, pre-sells, and checkout flows for maximum CVR and ROAS
  • Track performance daily across metrics like CTR, CPM, ROAS, CPA, AOV, LTV using platforms like Triple Whale, RedTrack, and Meta Ads Manager
  • Stay ahead of platform changes, creative trends, and compliance shifts—pivoting strategies as needed
  • Implement and troubleshoot CAPI, pixel setups, and UTM tracking for full-funnel attribution
  • Optimize based on performance data and deliver weekly reporting on campaign outcomes and scaling opportunities
  • 5+ years of hands-on Meta media buying experience, preferably in affiliate or direct-response environments
  • Proven track record managing $10K+/day in ad spend per offer across multiple geos or verticals (beauty, wellness, finance, health, etc.)
  • Deep understanding of ad creative hooks, thumb-stopping visuals, UGC, and compliance best practices
  • Fluency in campaign architecture (CBO, ABO, broad testing, Advantage+ shopping) and audience segmentation
  • Experience with third-party tracking tools (e.g., RedTrack, Triple Whale, Hyros) and A/B testing tools
  • Strong analytical and decision-making skills—comfortable pulling and interpreting data to drive strategy
  • Self-starter attitude with a bias toward execution and results; thrives in a remote, high-autonomy environment
Nice to Have
  • Experience working with affiliate networks, CPA/CPL models, and high-volume landing page funnels
  • Familiarity with native ad compliance and white/gray hat scaling strategies
  • Ability to provide creative briefs and collaborate with editors, copywriters, and designers
  • Experience testing across new Meta placements (Reels, Advantage+ Shopping, Instant Forms)
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