Lead Generation Specialist
3 weeks ago
Job Description
Content LeadSummary: We are seeking a highly experienced and motivated Content Lead to oversee and guide our content creation efforts on process documentation and knowledge base development. As a Content Lead you will be responsible for our client's voice and meet business objectives. You will play a key role in developing content strategies, coordinating content projects, and maintaining consistency across various digital platforms.
Responsibilities:
- Collaborate with stakeholders to gather, analyze, and document their existing processes.
- Develop and maintain a comprehensive knowledge base, ensuring accuracy, clarity, and user-friendliness.
- Implement and manage a content management system (CMS) to organize and categorize knowledge base content.
- Create and maintain various knowledge base materials, such as standard operating procedures (SOPs), FAQs, and job aids.
- Standardize content style and ensure adherence to brand guidelines.
- Collaborate with the KM team to ensure best practices are followed in knowledge base development and management.
- Collaborate with cross-functional teams to align on content initiatives and overall business goals.
- Stay up to date on industry trends and best practices in knowledge management.
Client Advisory & Engagement:
- Act as a trusted advisor to clients on knowledge management strategies and practices.
- Offer insights and recommendations for improving KM processes.
- Build strong relationships with clients to drive adoption of best practices.
- Serve as the primary point of contact for client engagements related to process documentation and knowledge management.
- Conduct regular meetings and presentations with clients to discuss project progress, findings, and recommendations.
- Collaborate with cross-functional teams to deliver high-quality solutions that meet client needs and expectations.
Strategic Planning:
- Contribute to the development of strategic plans and initiatives related to knowledge management and process improvement.
- Participate in strategic discussions and decision-making processes to align KM efforts with organizational goals and objectives.
Content Creation and Quality Assurance:
- Create and maintain content style guides for projects, ensuring consistency and meeting client expectations.
- Standardize content style and ensure adherence to brand guidelines for all content.
- Monitor and analyze content performance using analytics tools, providing insights and recommendations for improvement.
- Conduct calibration exercises within the team to ensure SOPs are followed and a standardized writing style is maintained.
- Collaborate with the client to fine-tune expectations and writing styles, if needed.
- Create and maintain thorough reports for relevant stakeholders.
Qualifications:
- Bachelor\'s degree in any stream or related field.
- Bachelor\'s/Master\'s degree in English literature and journalism would be an added advantage.
- At least 3-4 years of experience in content creation and/or content management.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in using content management systems (CMS) based software.
- Well versed in the nuances of UK/US English and style guides (e.g., Chicago Manual of Style, AP Style).
- Experience with MS Excel for data-driven decision-making and using analytics tools to measure content performance.
- Excellent interpersonal and communication skills, with the ability to collaborate effectively with both internal and external stakeholders.
- Strong analytical and problem-solving skills, with the ability to identify opportunities for improvement and implement effective solutions.
- Proven track record of successfully managing client relationships and delivering high-quality advisory services.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
Note: The original listing contained region-based applicant restrictions and multiple duplicate postings. This refined description focuses on the Content Lead role and its core requirements, removing region-notice boilerplate and duplicates to improve clarity.
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