Marketing Manager

5 days ago

Dipolog, Philippines Michael Page Full time
  • One of the largest FMCG companies globally
  • Competitive salary package

About Our Client

Our client is an established organization in the FMCG industry. They are a large organization recognized for their commitment to excellence and a strong presence in the Philippines, offering a diverse range of high-quality products to consumers.

Job Description

  • Drive the growth of the brand and achieve the desired equity within the assigned product group by overseeing all marketing activities. Align these activities with both short- and long-term business goals, strategies, action plans, P&L, and market spend, ensuring full compliance with regulatory requirements.
  • Develop and manage effective communication briefs and plans, guiding agencies in creating promotional materials, media strategies, and their implementation. Direct research agencies in conducting both qualitative and quantitative research.
  • Activate the brand's essence and vision, ensuring that they are reflected across all initiatives.
  • Regularly update and refine the consumer portrait and engagement funnel for the brand, ensuring it aligns with current market trends and consumer behaviors.
  • Analyze the in-store environment and contribute to category strategy. Define the brand's desired pricing structure and provide recommendations for pricing and promotional strategies. Propose SKUs for key channels and customers to enhance brand visibility and sales.
  • Ensure a consumer-centric approach, applying innovation levers to continuously improve the product offering. Contribute to the innovation pipeline and execute relevant renovations to maintain brand vibrancy.
  • Play an active role in developing and executing a strong, functionally aligned brand plan. Monitor performance metrics, brand health, and strategic alignment to ensure goals are met.
  • Collaborate on the development and execution of engagement strategies, creating relevant and memorable brand experiences. Work closely with communication agencies to ensure all brand communications enhance the company's reputation as a trusted leader in the market.
  • Ensure all marketing activities are compliant with industry regulations and specifications.

The Successful Applicant

A successful Marketing Manager - should have:

  • Minimum of Bachelor Degree in Marketing, Business Administration or related field.
  • 7+ years of working experience in marketing preferably in FMCG brands.
  • End-to-end brand management experience.
  • Good communication skills.
  • Able to work under high pressure and have self-starter attitude

What's on Offer

  • An attractive salary package
  • Comprehensive benefits package.
  • Hybrid work set up
  • Opportunities for career progression within the organization.
  • A supportive and inclusive company culture.
  • The chance to work with a leading brand in the FMCG industry in the Philippines.

If you are a strategic, driven, and hands-on leader seeking to make a significant impact in the FMCG industry, we encourage you to apply for the Marketing Manager role today #J-18808-Ljbffr

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