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Trade Activations Manager

4 weeks ago

Dipolog, Philippines Michael Page Full time
  • International company
  • Competitive salary & benefits package

About Our Client

Join a leading FMCG company as a Trade Activations Manager, where you will play a pivotal role in driving trade marketing strategies and execution. We are looking for a highly analytical professional with strong business acumen who can translate data insights into impactful trade plans and activations. This role requires a strategic thinker who can align trade initiatives with broader business objectives to deliver results.

Job Description

  • Develop and execute data-driven trade marketing strategies aligned with brand and sales objectives.
  • Plan and manage activation campaigns to enhance product visibility, consumer engagement, and sales performance across key channels.
  • Collaborate with sales and marketing teams to ensure trade plans are aligned with business goals and market opportunities.
  • Analyze market trends, sales data, consumer insights, and competitor activities to identify growth opportunities and refine trade strategies.
  • Manage budgets, timelines, and resources for trade promotions and activation projects with a focus on ROI and efficiency.
  • Build strong relationships with retail partners, distributors, and internal stakeholders to ensure effective execution of trade initiatives.
  • Monitor and evaluate the performance of trade activities, providing post-activation analysis and actionable recommendations to optimize future plans.
  • Lead cross-functional teams to deliver impactful in-store execution while ensuring adherence to brand guidelines and operational standards.

The Successful Applicant

  • 5+ years of experience in trade marketing, activation, or related roles within the FMCG industry.
  • Strong analytical skills with the ability to interpret complex data and develop actionable insights.
  • Demonstrated business acumen and a strategic mindset to align trade activities with overarching business goals.
  • Proven ability to manage multiple projects with tight deadlines while maintaining attention to detail.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Proficiency in trade marketing tools, CRM systems, and data analysis software.
  • Experience in creating ROI-driven trade promotions and activations.

What's on Offer

  • A dynamic and fast-paced work environment.
  • Opportunities for professional growth and development.
  • Competitive compensation and benefits package.
  • The chance to make a significant impact on the business and brand growth.
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