Manager, Campaign

Overview

foodpanda Taguig, National Capital Region, Philippines

Manager, Campaign (D-mart)

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform. Our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Responsibilities

• Campaign Planning & Execution: Lead the creation and execution of integrated marketing campaigns to support business objectives, such as increasing online sales, launching new products, or driving customer loyalty.
• Campaign Calendar: Develop and manage a campaign calendar to ensure timely and effective execution of seasonal and promotional marketing activities.
• Cross-Channel Marketing: Plan and execute campaigns across multiple channels, including email marketing, paid search, display ads, social media, influencer partnerships, content marketing, and in-app promotions.
• Promotions & Offers: Design and implement promotional strategies (discounts, bundles, flash sales, etc.) to incentivize purchases and increase customer acquisition and retention.
• Data-Driven Campaign Optimization: Analyze campaign performance using tools like Google Analytics, social media insights, and eCommerce platform data. Provide regular performance reports to senior leadership, highlighting key metrics (ROI, customer acquisition, conversion rates, etc.).
• A/B Testing: Continuously optimize campaigns through A/B testing, learning from user behavior to refine targeting, messaging, and design for higher engagement and conversion.
• Customer Insights: Leverage customer data and market research to segment target audiences, refine messaging, and tailor campaigns based on customer preferences and behaviors.
• Cross-Functional Collaboration: Work with the Category and Commercial Team to ensure the right products are promoted and campaigns align with product availability, pricing, and inventory management. Partner with the Marketing team to develop assets, including ads, email templates, banners, and social media content.
• Brand Building & Customer Engagement: Ensure campaigns align with the brand voice and values, maintain a cohesive brand experience, and develop customer retention campaigns to increase lifetime value. Engage with customers via social media and email to build community and brand advocacy.
• Budget Management: Manage campaign budgets, track spend across channels, and optimize for ROI and cost-effectiveness within budget constraints.
• Market Research & Competitive Analysis: Stay up-to-date with industry trends and competitive activity in the grocery Quick Commerce space; analyze campaigns to identify opportunities for differentiation.

Qualifications

• At least 3-4 years of experience in marketing, with a focus on campaign management, digital marketing, and eCommerce.
• Proven experience in the grocery, FMCG, CPG, or eCommerce industries is highly preferred.
• Strong understanding of eCommerce platforms and online consumer behavior in the grocery and retail sector.
• Experience in developing integrated marketing strategies across digital and traditional channels.
• Expertise in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Google Analytics, Shopify).
• Excellent project management skills with the ability to lead campaigns from concept to execution.
• Strong analytical skills with a data-driven approach to decision-making and performance optimization.
• Creative and innovative mindset with the ability to develop engaging content for target audiences.
• Exceptional communication and collaboration skills to work cross-functionally with various teams.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Product Management

Industries

• Software Development and IT Services and IT Consulting

Referrals increase your chances of interviewing at foodpanda by 2x

Sign in to set job alerts for “Campaign Manager” roles. #J-18808-Ljbffr

---