Campaigns Officer
7 days ago
Job Description:
- Work closely with Products and Marketing teams and support base generation for the different promos / campaigns of the bank
- Create an overall marketing and non-marketing calendar to monitor schedules and ensure timely sendouts.
- Reports to the Data Reporting and Management Head and supports the rest of the DSM Team members in meeting the departmental KPIs and objectives.
- Do campaign base sizing with waterfall of base drop-offs prior launch of each promo/campaign.
- Do analysis on campaign performance and metrics during the actual campaign to be reported to the stakeholders.
- Generate a post-campaign report and analysis to apply learnings in the next campaigns.
- Support end-to-end process on promo fulfillments - from eligible base generation to crediting of incentives or sending the base to the end user.
- Support to investigate promo-related complaints.
- Performs other related functions that may be assigned from time to time
Hybrid setup: 2-3x a week onsite at BGC, Taguig City
Job Type: Full-time
Work Location: In person
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