
Account Officer
3 weeks ago
Overview
We’re Hiring: Senior Digital Marketing Manager
Job Overview We are seeking a Senior Digital Marketing Manager (Paid Media & Copywriting Specialist) to drive lead acquisition through targeted paid advertising campaigns and compelling, compliant ad copy. This dual-function role requires both strategic campaign management and strong copywriting skills. The ideal candidate is data-driven yet creative — able to analyze campaign performance, optimize for results, and craft persuasive copy that converts, particularly within regulated industries like financial services. You’ll be responsible for executing end-to-end campaigns while ensuring messaging aligns with compliance standards.
Requirements
Responsibilities- Paid Media
- Plan, launch, and optimize campaigns across Google Ads, LinkedIn Ads, and other platforms.
- Conduct keyword research, audience targeting, and A/B testing to maximize performance.
- Monitor budgets, analyze KPIs, and deliver actionable performance reports.
- Collaborate with compliance and marketing teams to ensure campaigns meet U.S. financial regulations.
- Copywriting
- Write persuasive, compliant copy for ads, landing pages, and campaign collateral.
- Adapt messaging for multiple audience segments while maintaining brand tone.
- Partner with designers to pair copy with creative assets for stronger impact.
- Support additional marketing needs such as ad variations, email subject lines, and short-form content.
- 3+ years’ experience in digital marketing with a strong focus on paid media.
- Proven success in writing effective, conversion-focused ad copy.
- Hands-on experience with tools such as:
- Google Ads
- LinkedIn Ads
- SEMrush
- HubSpot
- Go High Level
- Flavio (email automation)
- Strong English language proficiency, with experience writing for U.S. audiences.
- Background in financial services, legal, or other regulated industries is highly valued.
- Analytical mindset with ability to interpret data and optimize strategies.
- Comfortable working U.S. Central/Eastern hours, with availability for team meetings.
- Healthy, supportive, and conducive work environment (Great Place to Work Certified for three consecutive years)
- Work with an innovative company delivering cutting-edge solutions across multiple industries
- Lead a team in a fast-paced, high-growth environment
- Competitive salary with opportunities for career advancement
- Collaborative, forward-thinking work culture
- 21 leave credits plus all client-based holidays
- HMO coverage with dependent benefits
- Exposure to world-class leadership from both local and international supervisors
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