Cross-sell Marketing Strategist

4 weeks ago

Makati, Philippines Metrobank Full time

Metrobank Makati, National Capital Region, Philippines

Cross-sell Program Manager

Metrobank Makati, National Capital Region, Philippines

Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development. With Metrobank, a meaningful life is within your reach

Position Title: Cross-Sell Program Manager

Job Summary:

The jobholder is responsible for developing and managing acquisition programs intended to grow credit card penetration within the Metrobank customer database. S/he will lead the team to develop programs and processes that will aid in customer growth from opportunities within the Metrobank Group. The role is responsible for driving higher product penetration through acquisition cross sell.

The jobholder will work closely with cross functional groups within Metrobank to develop campaigns targeted to existing customers of the bank for credit card growth. S/he will likewise collaborate with partners within the MB Group to unlock and design a process and policy to acquire potential credit card customers. S/he will coordinate with the segment group for proper communication to the base and to ensure that the intended journey of the customer as aligned with Life Banking is followed.

The jobholder should ensure that performance monitoring and profitability measures are in place.

Depositor Acquisition
Supply Acquisition
Nth Card Acquisition
Mining other MB businesses

Duties & Responsibilities:

Contribute to the growth of the credit card acquisition by tapping the existing Metrobank customer base.
Develop acquisition campaigns to encourage credit card application from existing depositors/customer of Metrobank.
Collaborate with internal teams and external partners to evaluate and optimize growth strategy and performance.
Manage budgets and report on acquisition campaign metrics.
Document, improve and embed customer journeys and prospect to new customer processes.
Manage channel throughout the business to ensure lead generation is a priority.
Lead the cross sell team to ensure channel strategy is executed to exceed targets.
Grow the supplementary card base through specific programs and strategies that comply with existing regulations.

Qualifications:

Must have a Bachelor’s degree from a college/university and preferably a graduate of a business course.
Has at least 2 years solid experience in developing and launching marketing programs. Preferably with experience in implementing usage programs.
Has an extensive knowledge of the lending business – particularly credit cards.
Has broad understanding of the different areas of the credit card business and the capacity to relate unit’s operations and performance metrics to the overall business of the company
Has strong working knowledge of MS Word, Excel, and PowerPoint.
Adept at preparing communication, research and creative briefs and has experience in creating MIS reports for marketing programs.

Other Details:

Rank: Junior Officer

Unit: Consumer Business Sector/ Credit Cards Product & Segment Strategies Department

Seniority level

Seniority level Mid-Senior level

Employment type

Employment type Full-time

Job function

Job function Marketing, Strategy/Planning, and Sales
Industries Banking

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