Senior Content Marketing Strategist

2 days ago

Makati City, National Capital Region, Philippines Reefan International Limited Full time ₱900,000 - ₱1,200,000 per year
Job Summary

RENPHO US is looking for a strategic, data-driven, and experienced Senior Content Marketing Strategist to support and execute SEO strategies in alignment with the content and brand objectives. You will play a key role in optimizing RENPHO's online presence, increasing search visibility, and driving organic traffic growth through technical, on-page, and off-page SEO initiatives.

This position is ideal for someone who thrives in a fast-paced, collaborative environment and is passionate about health, wellness, and performance marketing.


Key Responsibilities:

Strategy & Execution

  • Support the Content Manager in developing and executing SEO strategies aligned with Renpho's global goals.
  • Conduct in-depth keyword research and competitor analysis to guide SEO priorities.
  • Identify new SEO growth opportunities and propose actionable tactics.

On‑Page Optimization

  • Optimize website and product content for search visibility and keyword relevance.
  • Provide SEO guidelines for blog and landing pages, including metadata, headers, keyword usage, and internal linking.
  • Collaborate with the content and product teams to ensure optimized publication.

Technical SEO

  • Conduct regular technical audits (e.g., crawlability, indexing, site speed).
  • Identify issues and work with developers to implement solutions.
  • Maintain and optimize XML sitemaps, , and structured data/schema markup.

Off‑Page SEO

  • Assist in planning and executing white-hat link-building strategies.
  • Monitor backlinks and recommend disavows when necessary.
  • Conduct competitor backlink analysis to discover new outreach opportunities.

Reporting & Analysis

  • Track and report SEO KPIs using GA4, Google Search Console, Ahrefs, and SEMrush.
  • Provide insights and recommendations based on traffic trends, keyword movements, and content performance.
  • Deliver regular updates to the Content Manager on SEO health and progress.

Cross-functional Collaboration

  • Work closely with the Content Manager and other stakeholders to ensure SEO is embedded across projects.
  • Collaborate with web developers, content creators, and design teams to ensure best practices are implemented.
  • Keep the team updated on algorithm changes and industry developments.

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