Paid Research Specialist

4 weeks ago

Rizal, Philippines Twoconnect Full time

Job Description: Plan, launch, and scale high-performing paid campaigns across Meta Ads (Facebook/Instagram), with Google Ads support as needed. Develop precise targeting strategies, creative testing frameworks, and budget allocations to maximise conversions and ROAS. Execute daily campaign optimisation including bid adjustments, audience refinements, and creative rotations. Run structured A/B and multivariate tests on ad copy, creatives, formats, and landing pages to identify winning combinations. Ensure accurate tracking and attribution through GA4, GTM, and Shopify analytics. Monitor campaign performance daily, analyse data trends, and generate insights to drive continuous improvement. Produce clear, actionable reports (weekly/monthly) for leadership, highlighting performance, insights, and recommendations. Collaborate with internal teams to align campaigns with product launches, promotions, and business initiatives. Support landing page optimisation and CRO initiatives in partnership with the web and digital teams. Stay ahead of industry trends, emerging Meta features, and competitor activity to capture growth opportunities. Other role specific duties as they arise. Requirements: Bachelor’s degree in Marketing, Business, eCommerce, or related field. 5+ years’ experience in paid search/media buying, ideally within eCommerce or DTC. Proven expertise in Meta Ads campaign management with a track record of delivering ROI-positive outcomes. Hands-on experience with Google Ads (Search, Shopping, YouTube) is highly advantageous. Strong analytical skills with proficiency in GA4, GTM, and attribution modelling. Familiarity with Klaviyo, Triple Whale, or other attribution/retention platforms is desirable. Experience with CRO, funnel optimisation, and structured testing frameworks. Data-driven, analytical, and results-oriented. Proactive, self-motivated, and adaptable in a fast-paced environment. Excellent communicator, able to translate complex data into clear business insights. Strong attention to detail and ability to manage multiple priorities. Collaborative team player with a passion for experimentation and continuous improvement. Why Join Twoconnect? We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity: Work from home Monday to Friday 8:30 AM to 5:00 PM PHT (adjustments will be made for daylight saving time) HMO with 1 free dependent and medical reimbursements Government-mandated benefits Allowances for work from home Opportunities to work with leading companies in Australia and beyond Training programmes for career development Engaging company outings, team activities and wellness sessions Supportive, inclusive culture Dedicated managers focused on your growth and success Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities. We are an equal opportunity employer, committed to a people-first culture that prioritizes stability, growth and genuine care for every employee. #J-18808-Ljbffr

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