Senior Associate, Marketing

Overview Moneyhero Group is Asia’s leading personal finance platform, reaching over 10 million monthly users across five markets in Asia Pacific. Our mission is simple - we empower people to build healthier financial lives. We are a purpose-driven, fast-paced organization looking for a passionate, organized and self-motivated individual to join our team in the Philippines as a Marketing Manager. What We Offer You will be entitled to a competitive salary and attractive benefits, including: Annual leave, birthday leave, tenure leave, international remote work leave, and more Professional trainings, career advancement and internal mobility opportunities Competitive benefits including insurance and mental wellness program About the Job We are looking for a driven and strategic Senior Marketing Associate to lead the planning, execution, and optimization of lead generation and customer acquisition campaigns across multiple channels. This role will be instrumental in delivering monthly marketing targets and ensuring campaign performance is constantly optimized for effectiveness and ROI. You will work closely with cross-functional teams including Commercial, Product, and Design to align campaigns with business goals and support Moneymax’s mission of becoming the leading financial comparison platform in the Philippines. This is a strategic and hands-on role requiring creativity, analytical rigor, and a strong sense of ownership. The Senior Marketing Specialist will be responsible for: Strategy and Planning Develop and execute end-to-end campaign strategies to support monthly lead generation and acquisition targets. Translate business goals into integrated campaign plans across digital and offline channels. Create and manage the monthly campaign calendar with specific goals, key activities, and lead targets per channel. Identify audience opportunities per product category and tailor campaign approaches accordingly. Execution and Optimization Manage campaign execution across paid social, display, search, email, and onsite promotions. Propose and implement initiatives to improve cost-efficiency, lead quality, and conversion rates. Monitor, analyze, and optimize campaign performance on a weekly and monthly basis, using KPIs such as CPL, conversion rate, CTR, VTA%, and ROI. A/B test key campaign elements such as creative assets, messaging, and landing pages. Creative Direction Collaborate with in-house designers and external agencies to provide clear, strategic creative briefs. Guide asset development for various platforms, ensuring brand alignment and campaign impact. Review and approve creatives with an eye for performance-driven design and copy. Cross-functional Collaboration Work with Product and Commercial teams to align campaigns with launches, promotions, and seasonal trends. Coordinate closely with the Analytics team to track performance and derive actionable insights. Budget and Reporting Manage and optimize campaign budgets across channels to ensure efficient spending. Own reporting frameworks and dashboards to monitor vertical-level and campaign-specific performance. Deliver pre, post, and mid-campaign analysis with insights and clear recommendations for future improvements. In this role, we are looking for someone with: Bachelor’s Degree, ideally in business or marketing 5+ years of marketing and campaign experience, including campaign management and digital media planning experience Experience in ecommerce, finance, banking, fintech or personal finance industries preferred Ability to manage multiple campaigns at any one time to achieve the best sales results Strong cross-functional project management skills and proven ability to deliver on time and on budget Solid understanding of media mix, digital marketing and CRM concepts Strong analytic skills and understanding of digital ecosystems such as web analytics tools (Google Analytics), social media marketing applications (Meta, Tiktok, YouTube) and digital display marketing platforms (Google Ads) Proven track record of running successful campaigns to drive conversion and optimising towards campaign KPIs Excellent verbal communication and interpersonal skills A relentless sense of responsibility and ownership in problem-solving The ability to adapt quickly to the fast-paced start-up environment and process new information on the go Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption Incredible people skills and flair for working under pressure in a fast-paced environment Positive attitude and ability to work with suggestions and feedback from multiple parties #MoneyMax #LI-BP1 #LI-Hybrid What can you expect from us? Impact : We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. Work : We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. Culture : We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. Thrive : We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. Reputation : We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group EEO Statement MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics. 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