Product Adoption Manager

1 week ago

Pateros, Philippines Globe Telecom Full time

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

The Product Adoption Manager is responsible for ensuring that customers successfully adopt and engage with new experiences deployed by the Experience Leads. This role focuses on designing and implementing strategies that drive awareness, education, and behavioral change among customers, ensuring seamless transitions to enhanced digital and service experiences. By leveraging customer insights, targeted communication, and proactive onboarding initiatives, the Product Adoption Manager accelerates adoption, reduces friction, and enhances customer satisfaction with newly deployed experiences.

This role works closely with marketing, customer support, digital, and operations teams to develop customer-centric adoption programs that drive long-term engagement.

DUTIES AND RESPONSIBILITIES:
  • Drive Customer Adoption of New Experiences – Develop and implement targeted strategies to increase awareness, engagement, and utilization of new customer experiences.
  • Customer Education & Awareness Campaigns – Lead initiatives that inform customers about new experiences, ensuring they understand the benefits and how to use them effectively.
  • Onboarding & Transition Planning – Design structured onboarding programs that help customers seamlessly adapt to new features, products, or service enhancements.
  • Monitor Adoption Metrics & Customer Behavior – Track customer engagement and usage patterns, identifying areas where adoption can be improved.
  • Collaborate with Marketing & Customer Support – Work with internal teams to ensure a consistent and customer-friendly adoption experience across all touchpoints.
  • Customer Feedback & Continuous Optimization – Gather insights from customer interactions to refine adoption strategies and improve user experience.
  • Enable Self-Service & Proactive Support – Develop digital-first initiatives, FAQs, and tutorial content to help customers transition with minimal need for assisted support.

Competencies: Customer Adoption & Engagement Strategy, Behavioral Insights & Data-Driven Optimization, Proactive Problem-Solving & Innovation, Agility & Continuous Improvement.

Globe is an Equal Opportunity Employer. Our hiring process promotes equal opportunity to applicants, and any form of discrimination is not tolerated throughout the entire employee lifecycle.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here .

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