Digital Media Lead

1 week ago

Pateros, Philippines HRTX Full time

Role: Media Lead

Location: Taguig (Hybrid 4 days onsite, 1 day WFH)
Work Schedule: Monday to Friday, Morning Shift

About the role:

We are seeking a Digital Media Lead to spearhead digital media strategy, planning, buying, and execution for our major retail clients. This leadership role demands a strategic thinker with deep expertise in digital platforms, strong analytical skills, and the ability to translate data into actionable strategies that drive business growth.

The Media Lead will collaborate closely with cross-functional teams to deliver impactful campaigns, optimize performance, and ensure alignment with overall brand and commercial objectives.

Key Responsibilities

  • Strategic Planning & Execution:
    • Lead end-to-end media planning and buying across major digital platforms (Meta, TikTok, Google Search, and others).
    • Develop integrated digital media strategies that align with business goals and growth objectives.
  • Campaign Management:
    • Oversee the execution, monitoring, and optimization of campaigns, especially during peak retail events (e.g., 10.10, 11.11, Birthday Sales).
    • Manage Seller Center accounts and oversee ad operations in real time.
  • Data-Driven Optimization:
    • Analyze campaign performance data and convert insights into actionable strategies.
    • Provide regular performance reports and recommendations for continuous improvement.
  • Cross-Functional Collaboration:
    • Work closely with commercial, brand, and creative teams to ensure cohesive campaign execution.
    • Lead alignment meetings with key internal and external stakeholders on media strategies and results.
  • Team Leadership:
    • Mentor and guide junior members of the media team, fostering growth and knowledge-sharing.

Qualifications

  • Bachelors degree in Marketing, Advertising, Communications, or a related field.
  • 7+ years of experience in digital media planning, buying, and performance marketing.
  • Proven track record of managing and delivering successful, high-impact digital campaigns.
  • Deep understanding of digital advertising platforms, audience targeting, and campaign optimization strategies.
  • Strong analytical skills with the ability to interpret data and translate insights into business strategies.
  • Excellent communication, presentation, and stakeholder management skills.
  • Experience in retail, e-commerce, or handling consumer brands is preferred.
  • Hands-on experience with TikTok Ads and other emerging platforms is an advantage.
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