Digital Media Lead

4 weeks ago

Pateros, Philippines HRTX Full time

Role: Media Lead

Location: Taguig (Hybrid 4 days onsite, 1 day WFH)
Work Schedule: Monday to Friday, Morning Shift

About the role:

We are seeking a Digital Media Lead to spearhead digital media strategy, planning, buying, and execution for our major retail clients. This leadership role demands a strategic thinker with deep expertise in digital platforms, strong analytical skills, and the ability to translate data into actionable strategies that drive business growth.

The Media Lead will collaborate closely with cross-functional teams to deliver impactful campaigns, optimize performance, and ensure alignment with overall brand and commercial objectives.

Key Responsibilities

  • Strategic Planning & Execution:
    • Lead end-to-end media planning and buying across major digital platforms (Meta, TikTok, Google Search, and others).
    • Develop integrated digital media strategies that align with business goals and growth objectives.
  • Campaign Management:
    • Oversee the execution, monitoring, and optimization of campaigns, especially during peak retail events (e.g., 10.10, 11.11, Birthday Sales).
    • Manage Seller Center accounts and oversee ad operations in real time.
  • Data-Driven Optimization:
    • Analyze campaign performance data and convert insights into actionable strategies.
    • Provide regular performance reports and recommendations for continuous improvement.
  • Cross-Functional Collaboration:
    • Work closely with commercial, brand, and creative teams to ensure cohesive campaign execution.
    • Lead alignment meetings with key internal and external stakeholders on media strategies and results.
  • Team Leadership:
    • Mentor and guide junior members of the media team, fostering growth and knowledge-sharing.

Qualifications

  • Bachelors degree in Marketing, Advertising, Communications, or a related field.
  • 7+ years of experience in digital media planning, buying, and performance marketing.
  • Proven track record of managing and delivering successful, high-impact digital campaigns.
  • Deep understanding of digital advertising platforms, audience targeting, and campaign optimization strategies.
  • Strong analytical skills with the ability to interpret data and translate insights into business strategies.
  • Excellent communication, presentation, and stakeholder management skills.
  • Experience in retail, e-commerce, or handling consumer brands is preferred.
  • Hands-on experience with TikTok Ads and other emerging platforms is an advantage.
#J-18808-Ljbffr

  • Creative Lead

    3 days ago

    Pateros, Philippines Acquiro Solutions and Technology Inc. Full time

    Creative Lead ACQUIRO SOLUTIONS AND TECH INC BGC | Creative | Hybrid JOB ID: DN4H Job Description Lead and manage the development and design of creative projects from concept to completion for all lines of business under Asticom, ensuring consistency with brand and business strategies. Execute and support end-to-end marketing campaigns for products/services...

  • Performance Media Manager

    4 weeks ago

    Pateros, Philippines HRTX Full time

    Position: Performance Media Manager Location: Taguig (Hybrid 4 days onsite, 1 day WFH) Work Schedule: Morning Shift Salary: Up to 80,000 About the Role We are seeking a results-driven Performance Media Manager to lead our digital acquisition and paid media initiatives across multiple brands. This role combines strategic oversight with hands-on...

  • Marketing General Manager

    3 days ago

    Pateros, Philippines HRTX Full time

    Position: Marketing General Manager Location: Taguig | Monday to Friday, 8:00 AM 5:00 PM Overview The Marketing General Manager is responsible for leading nationwide marketing initiatives encompassing brand strategy, ATL/BTL campaigns, digital marketing, public relations, and events management. This role plays a critical part in shaping and executing...

  • Agency Partnerships Manager-Philippines

    3 days ago

    Pateros, Philippines ByteDance Full time

    Responsibilities ByteDance is a part of a global internet technology group operating a range of content platforms, including TikTok, that inform, educate, entertain and inspire people across languages, cultures and geographies. Our team comes from SEA Regional Business, Global Business Solutions. We partner with key market partners across the Southeast Asia...

  • Product Management Lead

    3 days ago

    Pateros, Philippines Globe Telecom Full time

    At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. The Episode Experience Manager is responsible for executing and managing the day-to-day improvements of a specific customer episode across all touchpoints,...

  • Marketing General Manager

    3 weeks ago

    Pateros, Philippines HRTX Full time

    Overview The key role of General Manager Marketing is responsible for nationwide marketing, ATL, BTL, PR, Digital Marketing, events and all relevant activities. GM marketing responsible for developing and maintaining marketing strategies, plans, budgeting include monitoring execution and analyze the results. GM should be able to drive achievement of country...

  • Marketing General Manager

    3 weeks ago

    Pateros, Philippines HRTX Full time

    Overview The key role of General Manager Marketing is responsible for nationwide marketing, ATL, BTL, PR, Digital Marketing, events and all relevant activities. GM marketing responsible for developing and maintaining marketing strategies, plans, budgeting include monitoring execution and analyze the results. GM should be able to drive achievement of country...

  • ISMP - Strategic Network Investment Planning Lead

    3 days ago

    Pateros, Philippines Globe Telecom Full time

    At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description Co-lead in developing NTG’s 3‑yr integrated service master plan aimed at delivering a network that is able to meet the current and...

  • Network Optimization Lead

    1 week ago

    Pateros, Philippines Globe Telecom Full time

    Overview At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description: Responsible for the completion of circuit installation endorsements from the Enterprise Service Delivery team. Ensure equipment...

  • Livestream Supervisor

    4 weeks ago

    Pateros, Philippines WHR Global Consulting Full time

    Overview Job Title: Livestream Supervisor. Work Arrangement: On-site. Schedule: Day Shift. Location: Veterans Center, Taguig City. Employment Type: Full-time. We are seeking a creative and detail-oriented Livestream Supervisor to oversee the planning, execution, and performance of livestream events across e-commerce and social platforms. The role requires...