Media Lead

1 hour ago

Taguig, National Capital Region, Philippines People Matter PH Full time ₱1,500,000 - ₱2,500,000 per year

Key Responsibilities:

  • Lead end-to-end media planning and buying across major digital platforms (Meta, TikTok, Google Search, and others).
  • Develop integrated digital media strategies that align with business goals and growth objectives.
  • Oversee the execution, monitoring, and optimization of campaigns, especially during peak retail events (e.g., 10.10, 11.11, Birthday Sales).
  • Manage Seller Center accounts and oversee ad operations in real time.
  • Analyze campaign performance data and convert insights into actionable strategies.
  • Provide regular performance reports and recommendations for continuous improvement.
  • Work closely with commercial, brand, and creative teams to ensure cohesive campaign execution.
  • Lead alignment meetings with key internal and external stakeholders on media strategies and results.
  • Mentor and guide junior members of the media team, fostering growth and knowledge-sharing.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • 7+ years of experience in digital media planning, buying, and performance marketing.
  • Proven track record of managing and delivering successful, high-impact digital campaigns.
  • Deep understanding of digital advertising platforms, audience targeting, and campaign optimization strategies.
  • Strong analytical skills with the ability to interpret data and translate insights into business strategies.
  • Excellent communication, presentation, and stakeholder management skills.
  • Experience in retail, e-commerce, or handling consumer brands is preferred.
  • Hands-on experience with TikTok Ads and other emerging platforms is an advantage.

Job Type: Full-time

Application Question(s):

  • What is your expected salary?

Work Location: In person

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