Digital Media Specialist

14 hours ago

Taguig, Philippines Lazada Full time

Join to apply for the Digital Media Specialist role at Lazada .

We are pioneering e-commerce across some of the fastest growing countries in the world by offering a fast, secure and effortless online shopping experience with a broad product offering in categories ranging from consumer electronics to household goods, toys and sports equipment, as well as fashion.

As a result of our tremendous growth, we are searching for dynamic, entrepreneurial, broad-minded individuals to be part of our expanding team Join like-minded, motivated individuals and hone in on your creativity as well as implement new initiatives within a nurturing environment

We’re looking for a Digital Media Specialist who has a strong digital media activation background, to come and work as a key member in our media team and be responsible for the below.

Key Tasks & Responsibilities
  • Able to actively develop and contribute to media strategy along with the ability to breakdown complex media briefs and build media plans that can address the marketing objectives.
  • Set relevant KPIs for media campaigns and work with wider team to contribute to Brand KPIs.
  • Oversee day-to-day operations of the digital campaigns (across Facebook & YouTube), upholding the standards of platform operational excellence.
  • Oversee the delivery of creative assets, ad copies and other relevant campaign information in preparation for campaign launch from internal teams.
  • Analyze media performance data, track KPIs, and optimize campaigns to maximize ROI and achieve business objectives.
  • Stay updated on industry trends, emerging media channels, and technologies to inform innovative marketing approaches.
  • Provide regular reports on campaign performance, insights, and recommendations for future improvements.
  • Safeguard process and quality control for all campaigns to ensure perfect delivery
  • Effective and comprehensive cross-department coordination to ensure the smooth landing of the marketing initiative from regional with efficiency.
  • Maintain strong relationships with key stakeholders, including internal teams, agencies, and media partners to ensure seamless campaign execution.
Qualifications & Skills
  • Minimum of 3 years of experience in media planning and buying, preferably in a digital marketing environment.
  • Solid understanding of media channels, including SEM, Self-Serve platforms, display advertising, social media, and programmatic buying.
  • Track record of running successful digital campaigns, establishing brand awareness, driving reach and optimizing towards media KPIs.
  • Strong analytical skills to interpret data, identify trends, and make data-driven decisions.
  • Able to work independently and also a good team player, share the company core value and commit to meet the deadlines under time constraints.
  • Highly adaptable to changes in strategy, direction that have an immediate impact on the business.
  • Strong to attention to detail and maintaining accuracy in all aspects is critical for success in this role.
  • Strong communication skills, with a strong team spirit and can-do attitude
  • Business proficiency in English
Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Marketing, Project Management, and Strategy/Planning
  • Industries: Internet Marketplace Platforms, Marketing Services, and Advertising Services

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