Ads Campaign Specialist

4 weeks ago


Manila, Philippines Cyberbacker Careers Full time

Position Overview
The Ads Campaign Specialist is responsible for planning, executing, and optimizing paid advertising campaigns that drive both client acquisition and applicant conversion. This role manages campaigns across platforms such as Google, Facebook, Instagram, and others, ensuring every ad is targeted, measurable, and impactful. The Ads Campaign Specialist works closely with the marketing and creative teams to deliver data-driven strategies and creative campaigns that maximize ROI.
Key Responsibilities
1. Campaign Management
Plan, launch, and manage multi-platform advertising campaigns (Google, Facebook, Instagram, and more).
Ensure all campaigns are properly set up with correct tracking, budgets, and schedules.
Oversee daily campaign performance to ensure goals and budgets are met.
2. Targeting & Segmentation
Define and refine audience segments for both client-facing and applicant-facing campaigns.
Use demographic, behavioral, and interest-based data to build precise targeting strategies.
Test new audiences and segments to expand reach while maintaining relevance.
3. Performance Optimization
Continuously monitor ad performance and make adjustments to creatives, targeting, and bidding strategies.
Conduct A/B testing of headlines, visuals, and calls-to-action to improve engagement.
Scale high-performing campaigns while reducing spend on underperforming ones.
4. Analytics & Reporting
Track and analyze campaign KPIs such as CTR, conversions, and CPL.
Generate weekly and monthly performance reports with actionable insights.
Translate data into recommendations to improve future ad performance.
5. Creative Collaboration
Work closely with the content writer and creative team to develop compelling ad creatives tailored to target audiences.
Provide feedback on which creatives perform best and guide future creative direction.
Ensure all ad messaging aligns with brand standards and campaign objectives.

Key Performance Indicators (KPIs)
No. of Client Leads Generated
No. of Applicant Leads Generated
% Click-Through Rate for Client-Facing
% Click-Through Rate for Applicant-Facing



  • Manila, Philippines Cyberbacker Careers Full time

    Position Overview The Ads Campaign Specialist is responsible for planning, executing, and optimizing paid advertising campaigns that drive both client acquisition and applicant conversion. This role manages campaigns across platforms such as Google, Facebook, Instagram, and others, ensuring every ad is targeted, measurable, and impactful. The Ads Campaign...


  • , Metro Manila, Philippines Cyberbacker Careers Full time

    Join to apply for the Ads Campaign Specialist role at Cyberbacker Careers The Ads Campaign Specialist is responsible for planning, executing, and optimizing paid advertising campaigns that drive both client acquisition and applicant conversion. This role manages campaigns across platforms such as Google, Facebook, Instagram, and others, ensuring every ad is...


  • Manila, National Capital Region, Philippines Lifted, an Upwork Company™ Full time ₱1,200,000 - ₱2,400,000 per year

    Company DescriptionAs a Digital Ads and Campaigns Specialist, you will provide services to an Upwork Managed Services client who is a global leader in the power technologies industry. You will support the planning, execution, and optimization of online advertising campaigns across various platforms such as LinkedIn, Google Ads, Meta Ads (Facebook/Instagram)....


  • , Metro Manila, Philippines Cyberbacker Careers Full time

    Overview The Ads Campaign Specialist is responsible for planning, executing, and optimizing paid advertising campaigns that drive both client acquisition and applicant conversion. This role manages campaigns across platforms such as Google, Facebook, Instagram, and others, ensuring every ad is targeted, measurable, and impactful. The Ads Campaign Specialist...

  • Campaign Specialist

    1 week ago


    Manila, National Capital Region, Philippines DITO Telecommunity Corporation Full time ₱900,000 - ₱1,200,000 per year

    Campaign Specialist  - Job DescriptionPerformance Μarketer, to help us create and implement innovative Paid Advertising campaigns and strategiesWe're looking for an aspiringPerformance Campaign Specialist, to help us with planning and implementing innovative Paid Advertising campaigns to grow the user base, traffic, and engagementCreating & optimizing...


  • Manila, National Capital Region, Philippines Curran Daly & Associates Full time ₱600,000 - ₱1,200,000 per year

    One of Australia & New Zealand's leading Online Retail (e-commerce) businesses, is growing its digital team in the Philippines We're on the lookout for a creative and organized Google Ads Specialist. Working Hours: Philippine day shift with some flexibility to align with Australian business hours ( May require occasional early morning or evening...

  • Paid Ads Specialist

    1 week ago


    Manila, National Capital Region, Philippines Staff Domain Inc Full time ₱900,000 - ₱1,200,000 per year

    Set-up and Location: WFH Work Schedule: 8:00 AM-5:00 PM (ACST) | 6:30 AM-3:30 PM (PH Time)Employment Type: Full-time Ready to do work that actually excites you? Paid ads Specialist will join our AU client, playing a pivotal role in driving growth and enhancing online visibility for our clients. With a strong focus on strategy, plan, launch and optimisation...


  • Manila, National Capital Region, Philippines Right Hook Digital Full time ₱480,000 - ₱960,000 per year

    We're looking for people who are genuinely excited about stepping into this role.Submit your application directly to the link below for your application to be processed immediatelyWhy Join Us?Growth Opportunities – We invest in your professional development.Vibrant Team Culture – Be part of a dynamic, collaborative, and supportive team.Comprehensive...


  • Manila, National Capital Region, Philippines Wizlex Inc Full time ₱900,000 - ₱1,200,000 per year

    About the RoleWe are looking for a results-drivenMarketing Campaign Specialistto design, run, and optimize online advertisement campaigns. The goal is to drive measurable results by applying a clearPDCA (Plan-Do-Check-Act)cycle in every initiative, while also building engagement and awareness across our community platforms.Key ResponsibilitiesPlan, launch,...


  • Manila, National Capital Region, Philippines LeadAIO Full time ₱60,000 - ₱120,000 per year

    Company DescriptionAt LeadAIO, we help businesses grow smarter through AI-powered solutions that transform lead generation, campaign optimization, and revenue scaling. By combining cutting-edge artificial intelligence with proven growth strategies, we deliver measurable results that maximize ROI and create sustainable business impact. We partner with...