Ads Campaign Specialist

3 days ago


Manila, Philippines Cyberbacker Careers Full time

Position Overview
The Ads Campaign Specialist is responsible for planning, executing, and optimizing paid advertising campaigns that drive both client acquisition and applicant conversion. This role manages campaigns across platforms such as Google, Facebook, Instagram, and others, ensuring every ad is targeted, measurable, and impactful. The Ads Campaign Specialist works closely with the marketing and creative teams to deliver data-driven strategies and creative campaigns that maximize ROI.
Key Responsibilities
1. Campaign Management
Plan, launch, and manage multi-platform advertising campaigns (Google, Facebook, Instagram, and more).
Ensure all campaigns are properly set up with correct tracking, budgets, and schedules.
Oversee daily campaign performance to ensure goals and budgets are met.
2. Targeting & Segmentation
Define and refine audience segments for both client-facing and applicant-facing campaigns.
Use demographic, behavioral, and interest-based data to build precise targeting strategies.
Test new audiences and segments to expand reach while maintaining relevance.
3. Performance Optimization
Continuously monitor ad performance and make adjustments to creatives, targeting, and bidding strategies.
Conduct A/B testing of headlines, visuals, and calls-to-action to improve engagement.
Scale high-performing campaigns while reducing spend on underperforming ones.
4. Analytics & Reporting
Track and analyze campaign KPIs such as CTR, conversions, and CPL.
Generate weekly and monthly performance reports with actionable insights.
Translate data into recommendations to improve future ad performance.
5. Creative Collaboration
Work closely with the content writer and creative team to develop compelling ad creatives tailored to target audiences.
Provide feedback on which creatives perform best and guide future creative direction.
Ensure all ad messaging aligns with brand standards and campaign objectives.

Key Performance Indicators (KPIs)
No. of Client Leads Generated
No. of Applicant Leads Generated
% Click-Through Rate for Client-Facing
% Click-Through Rate for Applicant-Facing



  • Manila, National Capital Region, Philippines Lifted, an Upwork Company™ Full time ₱1,200,000 - ₱2,400,000 per year

    Company DescriptionAs a Digital Ads and Campaigns Specialist, you will provide services to an Upwork Managed Services client who is a global leader in the power technologies industry. You will support the planning, execution, and optimization of online advertising campaigns across various platforms such as LinkedIn, Google Ads, Meta Ads (Facebook/Instagram)....


  • , Metro Manila, Philippines Cyberbacker Careers Full time

    Overview The Ads Campaign Specialist is responsible for planning, executing, and optimizing paid advertising campaigns that drive both client acquisition and applicant conversion. This role manages campaigns across platforms such as Google, Facebook, Instagram, and others, ensuring every ad is targeted, measurable, and impactful. The Ads Campaign Specialist...


  • Manila, National Capital Region, Philippines Curran Daly & Associates Full time ₱600,000 - ₱1,200,000 per year

    One of Australia & New Zealand's leading Online Retail (e-commerce) businesses, is growing its digital team in the Philippines We're on the lookout for a creative and organized Google Ads Specialist. Working Hours: Philippine day shift with some flexibility to align with Australian business hours ( May require occasional early morning or evening...


  • Manila, National Capital Region, Philippines Right Hook Digital Full time ₱480,000 - ₱960,000 per year

    We're looking for people who are genuinely excited about stepping into this role.Submit your application directly to the link below for your application to be processed immediatelyWhy Join Us?Growth Opportunities – We invest in your professional development.Vibrant Team Culture – Be part of a dynamic, collaborative, and supportive team.Comprehensive...

  • Paid Ads Specialist

    4 days ago


    Manila, National Capital Region, Philippines Staff Domain Inc Full time ₱900,000 - ₱1,200,000 per year

    Set-up and Location: WFH Work Schedule: 8:00 AM-5:00 PM (ACST) | 6:30 AM-3:30 PM (PH Time)Employment Type: Full-time Ready to do work that actually excites you? Paid ads Specialist will join our AU client, playing a pivotal role in driving growth and enhancing online visibility for our clients. With a strong focus on strategy, plan, launch and optimisation...


  • Manila, Philippines ShiftCare Full time

    Overview ShiftCare Manila, National Capital Region, Philippines. Join to apply for the Digital Campaign/Ad Manager role at ShiftCare. Who We Are: Cloud Assess is on a mission to revolutionise training and learning in frontline workplaces, which power 80% of the worlds economy. We are committed to bridging the skills gap for organisations and developing the...

  • Campaign Specialist

    4 days ago


    Manila, National Capital Region, Philippines DITO Telecommunity Corporation Full time ₱900,000 - ₱1,200,000 per year

    Campaign Specialist  - Job DescriptionPerformance Μarketer, to help us create and implement innovative Paid Advertising campaigns and strategiesWe're looking for an aspiringPerformance Campaign Specialist, to help us with planning and implementing innovative Paid Advertising campaigns to grow the user base, traffic, and engagementCreating & optimizing...

  • Google Ads Specialist

    2 weeks ago


    Manila, National Capital Region, Philippines BruntWork Full time ₱400,000 - ₱1,200,000 per year

    This is a remote position.Schedule: Monday–Friday (flexible, with some overlap required with CSP) Total weekly hours: 20 Hours Our client, a leading dermatology practice in Chicago, is seeking an experienced Google Ads Specialist to manage and optimize their paid search campaigns. This role is perfect for someone who thrives on driving measurable results...


  • Manila, National Capital Region, Philippines Klaiya Full time

    Job SummaryWe are seeking a highly skilled and experienced Facebook Ads Specialist to join our client's marketing team. The Facebook Ads Specialist will be responsible for planning, implementing, and optimizing Facebook advertising campaigns to drive brand awareness, engagement, and conversions. This role requires a deep understanding of Facebook's...

  • Meta Ads

    4 days ago


    Manila, National Capital Region, Philippines WorthyWorld Marketing Ltd Full time $80,000 - $120,000 per year

    Meta Ads / Google Ads Specialist (E-Commerce)Location: RemoteType: Full-Time / ContractorWe're Craftamo — a fast-growing eCommerce brand with a passionate global community of artists. We're looking for a paid ads expert who knows how to scale eCom campaigns profitably, while working hand-in-hand with our email marketing team to maximise customer lifetime...