CRM Specialist or Lead for Lifecycle Marketing

10 hours ago

Quezon City, Philippines DEMPSEY RESOURCE MANAGEMENT INC. Full time

CRM Specialist / Lead (Lifecycle Marketing)
Job Overview
Job Overview
We are looking for a CRM Specialist / Lead to manage the end-to-end planning, execution, and
optimization of retention campaigns across SMS, Viber, email, and push notifications.
This role is critical to improving player engagement, reactivation, and loyalty across both casino and
sportsbook verticals. The ideal candidate has hands-on experience using Optimove to run multi-channel
lifecycle marketing - from segmentation and campaign orchestration to reporting and optimization.
Key Responsibilities
• Campaign Calendar & Strategy – Plan and manage a unified CRM calendar across SMS, Viber,
email, and push - aligned with retention and product goals.
• Cross-Channel Execution – Build, launch, and monitor lifecycle campaigns using Optimove, with
SMS as the primary channel for communication.
• Segmentation & Triggers – Use Optimove to segment users based on behavior (e.g., VIPs, lapsing
bettors, high-converting players) and set up real-time and scheduled triggers.
• Creative Collaboration – Work with Creative and Product teams to craft engaging, personalized
content that’s channel-appropriate and brand-aligned.
• Performance Analysis – Monitor delivery, engagement, opt-out rates, and conversion metrics
across all channels; provide actionable recommendations for improvement.
• Compliance & Best Practices – Ensure all communications meet PAGCOR, ASC, and telco
regulations (e.g., disclaimers, opt-out logic, frequency limits).
Requirements

• 3+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e-
commerce, or fintech preferred)

• Must have hands-on experience using Optimove for campaign orchestration, segmentation,
trigger setup, and analytics
• Familiarity with multi-channel CRM flows - especially SMS, followed by Viber, email, and push
• Strong understanding of user lifecycle management, segmentation logic, and behavior-driven
marketing
• Comfortable working with telco dashboards, SMS platforms, or CRM APIs
• Detail-oriented, analytical, and proactive with campaign insights and reporting

Salary Range: (Lead Position) : up to 80,000.00 based on skills and relevant experience.
Salary Range: (Specialist Position) : 50,000.00 – 60,000.00 based on skills and relevant experience.

  • CRM Specialist

    10 hours ago

    Quezon City, Philippines Dempsey Resource Management Inc. Full time

    JOB SPECIFICATION: • 3+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e-commerce, or fintech preferred) • Must have hands-on experience using Optimove for campaign orchestration, segmentation, trigger setup, and analytics • Familiarity with multi-channel CRM flows, especially SMS, followed by Viber, email,...

  • CRM Specialist

    10 hours ago

    Quezon City, Philippines Sourcing Company Full time

    CRM Specialist / CRM Lead (SMS Campaigns) — Salary: ₱30,000–₱45,000 (Specialist) | Up to ₱70,000 (Lead) Work Location: Quezon City Work Schedule: Monday–Friday, Full Onsite Job Overview Manage and optimize SMS-focused CRM campaigns to drive retention, reactivation, and player value across casino and sportsbook segments. This role owns...

  • CRM Specialist

    10 hours ago

    Quezon City, Philippines Dempsey Resource Management Inc. Full time

    ● 3+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e- commerce, or fintech. ● Proven hands-on experience running high-volume SMS campaigns and A/B tests. ● Deep knowledge of segmentation, player lifecycle triggers, and retention journeys. ● Experience working with telco dashboards, SMS platforms, or CRM...

  • Crm lead

    10 hours ago

    Quezon City, Philippines Dempsey Resource Management Inc., Full time

    Requirements: • 5+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e- commerce, or fintech preferred) • Must have hands-on experience using Optimove for campaign orchestration, segmentation, trigger setup, and analytics • Familiarity with multi-channel CRM flows - especially SMS, followed by Viber, email, and...

  • CRM Specialist

    10 hours ago

    Quezon City, Philippines Dempsey Resource Management Inc. Full time

    SALARY RANGE (Specialist): ₱30,000 - ₱45,000 | Depends on qualifications SALARY RANGE (Lead): Up to ₱70,000 | Depends on qualifications WORK SCHEDULE: Mondays to Fridays | 9 hours inclusive of 1 hour Break from 8:00 AM – 10:00 AM (Flexible Start Time) to 5:00 PM – 7:00 PM (Flexible End Time) WORK LOCATION: Quezon City - 3+ years of experience in...

  • CRM Specialist 3yrs Experience

    10 hours ago

    Quezon City, Philippines Dempsey Inc. Full time

    Requirements ● 3+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-commerce, or fintech. ● Proven hands-on experience running high-volume SMS campaigns and A/B tests. ● Deep knowledge of segmentation, player lifecycle triggers, and retention journeys. ● Experience working with telco dashboards, SMS platforms, or...

  • CRM Automation Specialist

    3 days ago

    Makati City, National Capital Region, Philippines Vault Outsourcing OPC Full time

    Job Overview:An experienced and detail-oriented GoHighLevel Specialist to help build, manage, and optimize marketing and automation systems within the GoHighLevel CRM platform. This role is perfect for someone who understands the digital marketing landscape and can create systems that improve lead generation, customer engagement, and overall marketing...

  • Marketing Specialist

    3 days ago

    Quezon City, National Capital Region, Philippines ThinkBIT Solutions Full time

    We are seeking a versatile Marketing Specialist to drive our multi-channel strategy. In this role, you will bridge the gap between technical expertise and creative storytelling, executing campaigns that generate high-quality leads for our mobile and web app development services.Develop and execute multi-channel marketing strategies to promote mobile and web...

  • CRM - Customer Relationship Management, Senior Executive

    1 week ago

    MCX, Muntinlupa City, Philippines Zalora South East Asia Full time

    The Senior Executive, CRM is responsible for planning, executing, and optimizing customer communication campaigns across channels (email, push notifications, in‑app messages, SMS/Viber, etc.) to drive customer engagement, retention, and lifetime value. You will work closely with Marketing, Data/Analytics, and Onsite teams to turn customer insights into...

  • Marketing and Business Development Manager

    10 hours ago

    Pasig City, Philippines HR Network Inc. Full time

    We are looking for an experienced Marketing & Business Development Manager to lead our Salesforce-driven marketing and customer growth efforts. This role focuses on managing customer relationships, reactivating accounts, supporting proposal requests, and expanding our presence across key cities in the Philippines. You will oversee a distributed marketing...