CRM Specialist

16 hours ago


Quezon City, Philippines Sourcing Company Full time

CRM Specialist / CRM Lead (SMS Campaigns) — Salary: ₱30,000–₱45,000 (Specialist) | Up to ₱70,000 (Lead)

Work Location: Quezon City
Work Schedule: Monday–Friday, Full Onsite

Job Overview

Manage and optimize SMS-focused CRM campaigns to drive retention, reactivation, and player value across casino and sportsbook segments. This role owns lifecycle messaging and segmentation strategies.

Key Responsibilities

Develop and maintain SMS campaign calendars

Launch scheduled and trigger-based SMS campaigns

Target segmented player cohorts for personalized messaging

Create compelling SMS copy aligned with promotions

Monitor CTR, delivery rates, conversions, and opt-outs

Coordinate with SMS gateway/telco partners

Ensure compliance with ASC, PAGCOR, and telco guidelines

Qualifications

3+ years in CRM, retention, or lifecycle marketing

Experience running large-scale SMS campaigns

Strong knowledge of segmentation and user lifecycle triggers

Familiar with CRM tools, telco/SMS dashboards

Detail-oriented and performance-driven



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