CRM Specialist
14 hours ago
CRM Specialist / CRM Lead (SMS Campaigns) — Salary: ₱30,000–₱45,000 (Specialist) | Up to ₱70,000 (Lead)
Work Location: Quezon City
Work Schedule: Monday–Friday, Full Onsite
Job Overview
Manage and optimize SMS-focused CRM campaigns to drive retention, reactivation, and player value across casino and sportsbook segments. This role owns lifecycle messaging and segmentation strategies.
Key Responsibilities
Develop and maintain SMS campaign calendars
Launch scheduled and trigger-based SMS campaigns
Target segmented player cohorts for personalized messaging
Create compelling SMS copy aligned with promotions
Monitor CTR, delivery rates, conversions, and opt-outs
Coordinate with SMS gateway/telco partners
Ensure compliance with ASC, PAGCOR, and telco guidelines
Qualifications
3+ years in CRM, retention, or lifecycle marketing
Experience running large-scale SMS campaigns
Strong knowledge of segmentation and user lifecycle triggers
Familiar with CRM tools, telco/SMS dashboards
Detail-oriented and performance-driven
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