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Crm lead

17 hours ago


Quezon City, Philippines Dempsey Resource Management Inc., Full time

Requirements:
• 5+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e-
commerce, or fintech preferred)
• Must have hands-on experience using Optimove for campaign orchestration, segmentation,
trigger setup, and analytics
• Familiarity with multi-channel CRM flows - especially SMS, followed by Viber, email, and push
• Strong understanding of user lifecycle management, segmentation logic, and behavior-driven
marketing
• Comfortable working with telco dashboards, SMS platforms, or CRM APIs
• Detail-oriented, analytical, and proactive with campaign insights and reporting

Key Responsibilities:
• Campaign Calendar & Strategy – Plan and manage a unified CRM calendar across SMS, Viber,
email, and push - aligned with retention and product goals.
• Cross-Channel Execution – Build, launch, and monitor lifecycle campaigns using Optimove, with
SMS as the primary channel for communication.
• Segmentation & Triggers – Use Optimove to segment users based on behavior (e.g., VIPs, lapsing
bettors, high-converting players) and set up real-time and scheduled triggers.
• Creative Collaboration – Work with Creative and Product teams to craft engaging, personalized
content that’s channel-appropriate and brand-aligned.
• Performance Analysis – Monitor delivery, engagement, opt-out rates, and conversion metrics
across all channels; provide actionable recommendations for improvement.
• Compliance & Best Practices – Ensure all communications meet PAGCOR, ASC, and telco
regulations (e.g., disclaimers, opt-out logic, frequency limits).

Salary Range: (Lead Position) : up to 80,000.00 based on skills and relevant experience.