Trade Marketing Manager

2 weeks ago

Taguig, Philippines WHR Global Consulting Full time

Job Title: Trade Marketing Manager

Work Arrangement: On-site
Schedule: Day Shift
Location: Arca South, Taguig City
Employment Type: Full-time
Salary: Php 60,000 – Php 80,000

About the Role:
The Trade Marketing Manager will lead and execute strategic trade, brand, and event marketing initiatives across the Philippines. This position plays a pivotal role in driving brand visibility, retail marketing execution, and customer engagement through both traditional and digital channels.
The ideal candidate is creative, hands-on, and results-driven, with experience managing marketing campaigns for consumer electronics, appliances, or audio products. This role requires a balance of strategic planning and on-ground execution, managing a small team and external vendors to deliver successful brand activations and events.

Key Responsibilities:
● Develop and execute strategic trade marketing plans that support brand growth and retail performance.
● Plan, lead, and implement nationwide trade and brand events, including dealer conventions, mall activations, company anniversaries, and product launches.
● Manage end-to-end marketing event execution — from concept to post-event evaluation — ensuring timeliness, quality, and ROI.
● Lead the creation of marketing campaigns that drive traffic, awareness, and conversion across physical and online retail channels.
● Collaborate with sales, product, and digital teams to ensure alignment of marketing initiatives with overall business goals.
● Develop and manage e-commerce marketing campaigns in coordination with major platforms (e.g., Lazada, Shopee, TikTok).
● Ensure brand consistency and monitor campaign performance through analytics and market insights.
● Lead and mentor a small marketing team, fostering creativity, accountability, and continuous improvement.
● Stay updated on market and competitor trends to inform campaign strategies and new opportunities.
● Act as an on-site leader during events and activations, ensuring smooth logistics and flawless execution.
● Willingness to travel within Metro Manila and key provincial cities for major marketing events and retail visits.

Qualifications:
● Bachelor’s Degree in Marketing, Business, Communications, or a related field.
● At least 3 years of solid experience in Trade Marketing, preferably within the consumer electronics, appliances, or audio industry.
● Proven experience in:
  ○ Brand launches and campaign execution
  ○ Trade and retail events
  ○ Company anniversaries or large-scale corporate events
  ○ Digital and e-commerce marketing
● Must be highly creative, execution-focused, and adaptable across multiple marketing disciplines.
● Strong leadership and people management skills, with proven experience motivating and guiding a team.
● Excellent project management, budgeting, and vendor coordination capabilities.
● Strong communication and collaboration skills across departments and external partners.
● Willing to work on-site in Taguig City, with occasional travel to key provincial locations.

Why Join Us:
● Be part of a leading and innovative brand in the consumer electronics industry.
● Lead impactful nationwide marketing and trade initiatives.
● Enjoy a collaborative and creative work environment that values innovation and performance.
● Opportunities for career advancement and exposure to high-level brand management and event marketing.

Candidates with attached CV and relevant experience will be considered for a phone interview.

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